Google Is Still a One-Trick Pony

| About: Alphabet Inc. (GOOG)

In looking at the Hitwise data for Google's Top 20 properties, I was reminded again how skewed Google's traffic remains. Properties 4 through 20 -- Google News to Google - Local -- have the same combined traffic as Google Mail, which is only Google's third-ranked property:

In addition to how concentrated Google traffic remains -- even when you take out core search -- it's also worth considering the percentage of top Google properties launched within, say, the last two years. The answer: None of the top five.