Google Is Still a One-Trick Pony

In looking at the Hitwise data for Google's Top 20 properties, I was reminded again how skewed Google's traffic remains. Properties 4 through 20 -- Google News to Google - Local -- have the same combined traffic as Google Mail, which is only Google's third-ranked property:

In addition to how concentrated Google traffic remains -- even when you take out core search -- it's also worth considering the percentage of top Google properties launched within, say, the last two years. The answer: None of the top five.

Comments

[Dion Almaer:]

Does anyone expect Google Scholar to have anywhere as much traffic as a plain old Google search?

To me, the top sites are mainstream (as in, everyone wants to search, read email, and print out maps).

Not everyone wants the other things.

That being said, some of the sites should be doing better than they are (such as local).

Also, the search box IS the portal for Google. If other items do well then they can get accessed via that normal search (e.g. why image search is high up).

Dion

2006 Jul 21 12:41 PM