Sam Paisley, Chief Administrative Officer of affiliate marketing and advertising firm ValueClick (ticker: VCLK), spoke at the Stephens Information Technology and Services Conference on June 9th. Here were some of his comments about the online advertising market and ValueClick's growth rate:
… Most industry analysts saw 2003 advertising growth overall as being about 4%. They saw 2004 as a year of being about 8%, which was both an election year, an Olympic year. And their outlook for 2005 initially was about 5%. Compared to this they see online advertising growing at 22% actual in 2003, about 32% in 2004, and the current year forecast is about 23%... I think a lot of the uneasiness about what's going to be happening online has to do with the overall ad spend being forecast to be less in the current year and accordingly they see more modest gains for online adverting...
… ValueClick grew at 32% organic growth rate in 2003… 42% in 2004. And our current guidance at the high end of the range is for about 30% in 2005.
… we've been growing faster than the sector at large and we see that in the current year's guidance as well.
With respect to… acquisitions, our reported revenue growth has been far greater than organic. We've achieved reported revenue growth of 48% in 2003, 83% in 2004 and… we see… about 32% in 2005.
(Quotes are from the CCBN StreetEvents transcript.)
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