At a very high level, it is actually all about following our community and listening to them. So number one, it gives our sellers a new channel. And if you think about in the U.S., a quarter of everything that is being bought and sold is taking place on the eBay website. This is the single largest density of commerce on the net that is taking place. And our goal is to leverage that across different channels, and Shopping.com actually gives eBay sellers that opportunity.
The second is increasingly our sellers are selling new in-season products… which requires a different channel, a different interface and a different experience... And this is actually made possible by the fact that the Internet as an overall distribution channel for goods is maturing… Mainstream consumers are coming and buying online… this has gone from young male…medium to… a very broad demographic medium, and… we are seeing… more women buying online and… rapid growth in categories such health and beauty and home.
So Shopping.com I think is very much consistent with what has happening on the Internet and, therefore, what our sellers have been doing.
(Quotes are from the CCBN StreetEvents transcript.)
Not subscribed to The Internet Stock Blog? You can get updated headlines for free by adding The Internet Stock Blog to your My Yahoo page. Just log into your My Yahoo
page, then go to The Internet Stock Blog and click on the "+ My Yahoo"
button on the top right of your screen. You can do the same for other sites, such as The China Stock Blog, ETF Investor, Radical Guides and Seeking Alpha.