Sirius XM's Long-Awaited Apple App: Is Today the Day?

 |  Includes: AAPL, SIRI
by: Satwaves

By Brandon Matthews

As the stage is set for Apple’s (NASDAQ:AAPL) World Wide Developers Conference (WWDC) Monday, investors in Sirius XM (NASDAQ:SIRI) are ripe in anticipation, and for good reason. There have been a number of clues leading into the conference that suggest the long anticipated iPhone/iPod application will be unveiled in tandem with news coming from the conference. The excitement is not without good cause. Sirius XM management has stated on more than one occasion that the company would be introducing its application in the second quarter. There have been many circumstantial developments as well.

Last week, Satwaves announced that Sirius XM had added over 20 new Internet channels to its list of offerings. Forum members were also privy to a small piece of data that can be found in Sirius XM’s online player. Hidden in that code, is a “buy now” button that as yet has not been activated, which many suspect is soon to be revealed as a new MP3 download feature, possibly tied directly to Apple’s (AAPL) iTunes.


<div class=”t2wb” id=”artist”></div>
<div class=”t5wb” id=”title”></div>
<div id=”buynow”></div>
<!– COPY:END –>


/* opens new window for buy now link */
function openBuyNow(url) {
var newWin =,”",”");


Another overlooked clue comes from Belkin, a supplier of Satellite Radio accessories which last Thursday announced TuneCast Auto Live; an FM transmitter for broadcasting your iPhone’s audio through your car’s stereo system. Most aftermarket Satellite Radio enthusiasts are already familiar with this concept, as existing legacy receivers are equipped with such an option.

From an Apple perspective, it is now a widely held belief that the price point of the iPhone will be lowered to just under $100.00 for the existing 3G version, as some speculate the introduction by Steve Jobs himself of the newer 4G model. If this speculation turns out to be reality, it will mean millions more iPhones in the hands of consumers which will serve to benefit application developers.

Finally, there is the infamous Howard Stern, who is reportedly scheduled to make an appearance on David Letterman Monday night. Could an announcement be brewing Monday? Will Howard make the announcement Mon night? For Sirius XM investors it’s not a question of “if,” it’s only a question of “when.”

Position: Long SIRI