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From McDonald's (NYSE:MCD) Q2 2006 earnings conference call transcript:

James A. Skinner - Vice Chairman of the Board, Chief Executive Officer

The second strategic focus involves the relationship between everyday value offerings and appealing mix of premium products. Success here has played a key role in driving results around the world, most recently in Europe. Pasta-conscious Europeans can rely on value platforms such as the Pound Saver Menu in the U.K. and Einmal Eins in Germany. These everyday menus are complemented by premium sandwiches such as the Big Tasty in Germany and the Chicken Mythic in France. Longer term, markets such as Japan are working to optimize pricing on the core menu, while in China, we are exploring menu pricing that is tiered by both market and restaurant to help address the vast differences in purchasing power across that country.

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  • Source: McDonald's Exploring Tiered Pricing in China