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The fifth chapter of The Intelligent Investor is titled "The Defense Investor and Common Stocks." In this chapter Benjamin Graham lays the conservative foundation for picking defensive stocks. Mr. Graham suggests four rules to guide the investor to fill their portfolio.

I. There should be adequate though not excessive diversification. This might mean a minimum of ten different issues and a maximum of about thirty.

II. Each company selected should be large, prominent, and conservatively financed. Indefinite as these adjectives must be, their general sense is clear. Observations on this point are added at the end of the chapter.

III. Each company should have a long record of continuous dividend payments. To be specific on this point we would suggest the requirement of continuous dividend payments beginning at least in 1950.(from 1973)

IV. The investor should impose some limit on the price he will pay for an issue in relation to its average earnings over, say, the past seven years. We suggest that this limit be set at 25 times such average earnings, and not more than 20 times those of the last twelve-month period.

The Company

When looking at a company in trying to decide whether it is the right investment for us we need to take a look at different aspects of the company. While no one set of rules is a guarantee to pick the right investment, it can certainly help us decide if we want to look further into the company or cut it loose.

We are going to look at The Walt Disney Company (DIS) and run it through the above steps.

i. Walt Disney operates one of the largest media empires in the world. Disney owns multiple radio stations, Television stations and theme parks. If you are looking for a media company to add to our portfolio Disney may be a good fit.

ii. Graham's conditions for being a conservatively financed company are just that, conservative. When applying how stringent Grahams parameters are, only a small hand full of companies are picked. The point of this is to ensure that the company we add to our portfolio has enough assets to avoid bankruptcy if the economy turns south.

In an attempt to simplify and save time we are going to look at total assets vs. liabilities. We are looking for at least twice as many assets as liabilities or 200%. As of the first quarter 2013 Disney has $81,358,000 in assets and $39,269,000 in liabilities. The assets are 207% of liabilities.

iii. Graham wanted to see at least 20 years of paying consecutive dividends. Disney has been consecutively paying a dividend for the last 14 years. Disney currently has a $.75 dividend at a 1.10% yield. Currently they have a payout ratio of 23%.

iv. A P/E of 20 at the current EPS of $3.30 is $66.00 a share. The earnings for the past seven years is as follows:

Year

FY2012

FY2011

FY2010

FY2009

FY2008

FY2007

FY2006

AVG

25 P/E

EPS

$3.13

$2.52

$2.09

$1.76

$2.28

$2.24

$1.19

$2.22

$55.50

Based on an average EPS for the past seven years we get $2.22 a share and at a P/E of 25 we get $55.50 a share. As $55.50 is the lesser of the two we should not pay more than $55.50 for this stock.

Conclusions

Graham set some stringent guidelines when selecting stocks. When we look at the framework constructed by investing legends it is good practice to take what they have developed and adjust it to fit our needs and goals. Graham set the foundation of value investing. The framework he developed is still a great way to look at stocks in today's market.

Simply because a stock does or does not pass a rule set up by someone else does not mean you should or should not start a position in it. In the case of Disney, there are enough assets to prevent it from going bankrupt any time soon. Disney has been paying out uninterrupted dividends for 14 years with a current payout of 23%. Disney is most likely to continue paying out dividends due to the low payout. Based on an EPS valuation Disney is currently overpriced in the market based on the past twelve months as well as an average of the past seven years.

It's up to the individual investor to decide what investments are right for them. You can use all; any or none of Graham's teachings to help you decide what companies you wish to add to your portfolio. We're all trying to find that perfect stock that can help us build wealth and retire in comfort.

Source: Benjamin Graham's Rules For The Common Stock Component: The Walt Disney Company