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The long awaited Sirius XM (SIRI) app has finally launched in iTunes (AAPL), as the picture below shows (click to enlarge).

This app has been long awaited and could mean positive things for Sirius. I do not know when the app first launched, but Sirius stock took off at about 12:30 PM Wednesday June 17, 2009 and continued to rally after the market closed.

I guess the big deal is that this is just the beginning for Sirius with these portable devices, such as the Apple (AAPL) iPhone. If it has success, I am sure we'll see similar apps for other phones like those of Palm (PALM), Blackberry (RIMM), and even the myTouch by HTC, which uses Google's (GOOG) Android Operating system. This is much cheaper for Sirius (as they don't need the actual radio like in vehicles), and if it is successful will add to their bottom line.

Some quick facts I can state about the app are: it does not include the Howard Stern channel (which people seem to be upset about), it's free with Premium SIRIUS or Premium XM Radio Online subscription (AKA costs $2.99/month to upgrade car radio to internet, or $12.95/month for internet radio without car radio), and they are giving a 7 day free trial (which is a great idea, in my opinion).

I never believed this would mean anything for Sirius, but the hype is real. I was just reading some tweets on Twitter and people are excited to download this application. It looks like this could be a very bullish sign for Sirius, which is why I will outline this option strategy I have been using to get my shares cheaper with a large upside. (Learn more about this strategy here).

Sirius Strategy: Buy Sirius and sell the December $1 call option for $10 per contract (perhaps even higher depending on how high the stock gets on this news). Yes, this locks your shares up, but if you plan on holding the stock anyway, and would be happy with 333% gain ($1 - 30 cents) this doesn't seem to be a bad idea in my opinion. Let's say you bought in at market close June 17, 2009 for roughly 40 cents a shares and sold the rights to it for $1 come December for a dime a share. Your cost basis would drop to 30 cents a share (25% downside protection) but the stock has to more than double in less than a year in order for you to be called out. The current options market is factoring in a 39.9% chance that Sirius is at or above $1 by December, so chances are you'll keep the stock, but this means you can generate more revenue from it and write it out for another expiration when the time comes.

Disclosure: Long GOOG, PALM, SIRI

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This article has 36 comments:

  •  
    I was VERY excited about this. I was ready to go out and purchase an ipod touch just for this alone or possibly even switch to AT&T so I can get the iphone. Now that it has been confirmed that there is no Howard Stern I will NOT be doing this. I really believe this would have been huge had the Stern channels been included. I am a Sirius subscriber, strictly for Howard. I do enjoy the service, but would not be willing to shell out additional money for something that is missing my favorite channels.
    Jun 18 08:53 AM | Link | Reply
  •  
    I just don't get it, if you're biggest argument for people to pay is CONTENT, then how do you release an app without all of your biggest CONTENT? no stern, mlb, nfl or nascar. and you want me to $3 a month over my regular subsciption, even though I was told in march if i signed up for 2years this would be included (and is not apparently) Well, i'm paid up for 2 years, however I may sell this off to someone and get rid of the service.
    Jun 18 09:25 AM | Link | Reply
  •  
    There are several options other than Howard Stern and sports. There is news, talk radio, and lets not forget commercial free music. I have always wondered how anyone could be entertained for more than 10 minutes by HS. I'm holding long.
    Jun 18 10:25 AM | Link | Reply
  •  
    A good development for Sirius XM... except for the fact that they've crippled themselves by not including Stern. Jesus Christ, why can't this company just go for it already!?
    Jun 18 10:29 AM | Link | Reply
  •  
    Looks like Howard wants more than the half billion he already got to open up rights to distribute on iPhone. Sound unreasonable to me. I'm not a Howard fan, but SiriusXM Marketing needs to figure out how to get him on the iPhone. Perhaps some exclusive deal in in the works with the Blackberry. Remember a few months back Howard said that the Blackberry was the way to go.

    Anyway, Sirius XM is is cost cutting mode. There is no way that can afford to pay Howard anymore to get this launched via Internet.
    Jun 18 10:49 AM | Link | Reply
  •  
    If I could I'd punch Mel in the face for being so stupid, great job on not including the biggest subscriber base content available for the iphone app.. that a way to increase subs
    Jun 18 11:50 AM | Link | Reply
  •  
    This is a massive disappointment. Siri boasts that content is king yet they release an application that has "potential" to reach new customers and they don't have the biggest content draws that get people to sign-up. Asking a non-sirius subscriber to pay $13 on top of the normal monthly phone costs was going to be an uphill battle to begin with and now it's going to be nearly impossible to achieve the perceived growth that "might" have been possible. As a subscriber, the additional $3 is worth it but if I wasn't already a subscriber, I definitely would not pay $13 now.

    The argument that Siri still has lots of other programming is a copout. If you start slicing off the key pieces of content, the rest is just fluff. Sports and Howard are the biggest draws, as well as the biggest expenses of Siri. These expenses have greatly added to the financial stress the company has seen. If they can’t get this content onto the i-phone, they can’t successful market this product. Although they might have contractual restrictions not allowing them to add this content, that doesn’t change the reality of the situation. This is becoming all too familiar with this company. Apparently, they overpay for content but they didn’t have the foresight to have contracts allowing for other means of distribution outside their receivers.
    Jun 18 12:04 PM | Link | Reply
  •  
    I've always supported Mel, but for the first time ever, I think he needs to go. He is too old school, and seems not to understand the market. Soooo many missed opportunities. Bonehead decisions amass.
    Jun 18 12:35 PM | Link | Reply
  •  
    It's sirius xm, not Howard Stern radio! He is a very important part, but if you think it's all about him then your way off!! What's gonna happen when he gets too old and shrivled up? Come on! Let's look to the future! Would sirius xm survive without Howard? If not, then well it's not worth it! Yo
    Jun 18 01:45 PM | Link | Reply
  •  
    I agree to a point, but from an inventor point of view its a huge miss. Look at all the bad press this is received. The stock would have jumped up to .50 or higher has Howard been available. Instead, we are looking at a 10% decline from yesterday, on the bad news. I've got to believe that Mel doesn't have a clue about the market. I know they are trying to control costs, but sometimes you have to spend money to make money. In other words, I'd spend 1 million to make 2 million.

    The only thing that makes any sense to me would be if they are holding back on the iPhone because a Blackberry deal is in the works. Remember that Howard endorsed the Blackberry a few months back as "The Way to Go".


    On Jun 18 01:45 PM yomann wrote:

    > It's sirius xm, not Howard Stern radio! He is a very important part,
    > but if you think it's all about him then your way off!! What's gonna
    > happen when he gets too old and shrivled up? Come on! Let's look
    > to the future! Would sirius xm survive without Howard? If not, then
    > well it's not worth it! Yo
    Jun 18 02:10 PM | Link | Reply
  •  
    This stock would of been down reguardless if howard was there or not. This stock has done nothing since March but gained .15 for six months which is unexceptable / Looks like the only way we see an improvement is when the SCC and the Obama Administration puts in effect of the uptick rule because of all this rapid short selling. I can only be in for 1 more month hope to see if it will at least go up from here all we say was more of the same short selling Technical BS this will not go below .30 and be .33 to .35 for another 2 to 3 weeks
    Jun 18 02:10 PM | Link | Reply
  •  
    I can't make up my mind. I see it going to .27 the more I think about it.

    gosh, what's wrong with me?

    Help Help help

    Relmar, sweetie...where are you?
    Jun 18 02:25 PM | Link | Reply
  •  
    Hey Question Mr. Stupid have not seen you on lately what happened, I would think by now you would of been here Bashing the stock instead of Hiding behind another login that we all know you are doing
    Jun 18 02:31 PM | Link | Reply
  •  
    I disagree with all this uptick rule talk in regards to SIRI and believe it is just another way for people to blame why the stock has gone down. The uptick rule was eliminated in July of 2007. For the next year, the stock traded down but in an orderly fashion. Not until people realized just what bad shape SIRI was in, did the stock get killed. There were a lot of natural sales and everyone who jumped in when Howard was signed realized they bought the top. The uptick rule will have little to no effect on a stock with such a narrow range as a penny. The stock was killed because of the looming bankruptcy and then once this was no longer an issue for the immediate future it still didn't go up because the loan was made in desperation and extremely lucrative for Malone and not SIRI.

    I guess it’s just easier to point to a potential problem that plagued other stocks with larger spreads in which the uptick rule could have prevented such a quick decline. You don’t need to hit the bid to short SIRI. The spread is only a penny. Naked shorts are another issue but that’s not an uptick rule issue. It’s not going up now because even the alleged savior of SIRI (the i-phone) was planned poorly and appears to be too little to late while missing a great opportunity. All too familiar with this company. I’m long SIRI and exhausted trying to wait for the light at the end of the tunnel.



    On Jun 18 02:10 PM jmsithy wrote:

    > This stock would of been down reguardless if howard was there or
    > not. This stock has done nothing since March but gained .15 for six
    > months which is unexceptable / Looks like the only way we see an
    > improvement is when the SCC and the Obama Administration puts in
    > effect of the uptick rule because of all this rapid short selling.
    > I can only be in for 1 more month hope to see if it will at least
    > go up from here all we say was more of the same short selling Technical
    > BS this will not go below .30 and be .33 to .35 for another 2 to
    > 3 weeks
    Jun 18 02:38 PM | Link | Reply
  •  
    Jmsithy,
    From a trading perspective, it puts quite a damper (so far) on today's trading, but on a long, it might just be the beginning of a long segue into Howardless radio, therefore a step in the "long" direction.

    On a side note, it appears now that Howard may still be part of the selection at a later date. Yo


    On Jun 18 02:10 PM JamesPS wrote:

    > I agree to a point, but from an inventor point of view its a huge
    > miss. Look at all the bad press this is received. The stock would
    > have jumped up to .50 or higher has Howard been available. Instead,
    > we are looking at a 10% decline from yesterday, on the bad news.
    > I've got to believe that Mel doesn't have a clue about the market.
    > I know they are trying to control costs, but sometimes you have to
    > spend money to make money. In other words, I'd spend 1 million to
    > make 2 million.
    >
    > The only thing that makes any sense to me would be if they are holding
    > back on the iPhone because a Blackberry deal is in the works. Remember
    > that Howard endorsed the Blackberry a few months back as "The Way
    > to Go".
    Jun 18 02:38 PM | Link | Reply
  •  
    Nothing can save this P.O.S.!
    Jun 18 03:48 PM | Link | Reply
  •  
    Nothing can save this P.O.S.!
    Jun 18 03:48 PM | Link | Reply
  •  
    Howards podcasts are available as a free subscriptions through the iTunes music store (The iPhone version of iTunes only, not the MacOSX/Windows version of iTunes.)

    Check it out if you got an iPhone. It'll make the wait for live streaming easier.
    Jun 18 03:57 PM | Link | Reply
  •  
    Once you subscribe to the free podcasts, you can download the various shows.
    Jun 18 04:01 PM | Link | Reply
  •  
    what a downer today turned out to be... but on the positive side it gives me a chance to buy more! What a stagnant stock,, but eventually it will return to over $1,, and I wont sell until it does. Oh well, only a couple months before the next earnings report and a chance at a move higher.
    Jun 18 04:18 PM | Link | Reply
  •  
    on another note, I've have an XM app on my Samsung eternity since I bought it in January. It will take time to have solid #'s coming in from these apps... hopefully by August's report they can share some positive news on new subscriber #'s. And when the auto industry gets out of the toilet... and the uptick rule gets put back in place.... and ...
    Jun 18 04:22 PM | Link | Reply
  •  
    Ah ha ha ha ha ha ha ha ha, suckered again! Damn, Mel is so ridiculous, it's getting hard to even TRADE this stock. Foolish me. LOL
    Jun 18 04:30 PM | Link | Reply
  •  
    Sirius has to get their inventory of radios off their shelves before they give up the good stuff to Apple. Just a matter of time. Keep the negative Nancy posts coming. You are giving Sirius the negative feedback it needs for more fuel to put MLB and Howard on the I Phone. This is just the beta test and beginning. In any event, a mere small blip on the radar screen. These radios are going into everyones cars soon. Just takes a while. Great entry point now.
    Jun 18 05:06 PM | Link | Reply
  •  
    They CAN'T put MLB on the phone because their contract ONLY covers transmission through satellite, NO other medium. Absent a new contract, you will NEVER have those sports broadcasts on the iphone!
    Jun 18 05:10 PM | Link | Reply
  •  
    He has no idea what he's talking about. This isn't an inventory issue and they haven't held back until the move the radios. That makes zero sense for a struggling company looking to make a dent in the phone application space. He likes to make statements like "No way SIRI will go bankrupt. Shareholders are also owners of satellite radio and would give any company trying to buy bankrupt pieces of Sirius the absolute business" and "you are giving Sirius the negative feedback it needs for more fuel to put MLB and Howard on the I Phone." Obviously, common stock holders have no rights after bankruptcy and the MLB contract is through 2015. But hey, if being realistic and looking at something objectively is being a negative nancy, I'll take that title anyday. I wish I could write something positive but that's not reality right now. Today was a massive disappointment.


    On Jun 18 05:10 PM I'm Not Jim Cramer wrote:

    > They CAN'T put MLB on the phone because their contract ONLY covers
    > transmission through satellite, NO other medium. Absent a new contract,
    > you will NEVER have those sports broadcasts on the iphone!
    Jun 18 05:43 PM | Link | Reply
  •  
    lets see what happens on the next earnings report...
    felt like a fool yesterday when sold a third at
    .3975.......just because if it could pull a F-up it would...today, guess
    what ....it was a f-up...I wonder how much HStern wanted?
    if it was anything over 5 million, then good decision, if it wasn't
    .......well lets see how long the shorts work it over till the next
    earnings report...oh..I said that already. oh, at least now i feel like a
    third of a hero.
    Jun 18 05:58 PM | Link | Reply
  •  
    Hows this for a theory! the iPhone is the first mobile phone app out. Pretty soon they will launch one for blackberry, and other smart phones. When that happens think of the boost they could get from one of those carriers. For example: SiriusXM could sell exclusive rights to Blackberry for 40 million. Blackberry then starts selling the hell out of their phones.

    I think this my be at the root!
    Jun 18 06:00 PM | Link | Reply
  •  
    well then theres this....

    Sirius XM Extends Its Reach To A Global Audience
    June 18th, 2009 Goto comments Leave a comment By Brandon Matthews

    Despite the media’s attempt to quell enthusiasm regarding Sirius XM’s (SIRI) new application for Apple’s (AAPL) iPhone and iTouch devices, and despite a short selling attack that occurred on the news, Sirius XM has never looked better, as witnessed by the initial number of downloads of the new app.

    For those that are fortunate enough to have been born with a brain that allows them to think for themselves, and took the time to read the company’s press release rather than the onslaught of negative press regarding Howard Stern, a unique opportunity has evolved. That opportunity lies in the fact that Sirius XM has now extended itself globally.

    Yesterday, Sirius XM was only heard in the continental United States. Despite being available online, the company required a U.S. address in order to subscribe. I just called the phone number for international subscription access, and was told that Sirius XM Radio is in fact now able to be received anywhere in world. The call center went on to say that they have been busy all day setting up new users.

    For those that may complain about the current absence of Howard Stern, rest assured he will be added in my opinion as the demonstration presented at the annual Sirius XM investor conference last month showed an iPhone that was tuned into the Howard 100 channel. Regardless of what may or may not occur, the one fact remains that as of today, whether you live in England, Europe, Asia, India, Alaska and Hawaii, South America or in the middle east,wherever an Internet hookup exists you can now stream Sirius XM Radio to your laptop, desktop or iPhone. All you need is an Internet connection of any type, including wi-fi.

    For information about setting up an account outside of the United States, the company press release asks consumers to call the following number at (toll): 469-221-5200. Howard Stern may be popular, but the 120 channels that are being offered at this moment to the entire world make this application a strong asset to the company.

    Another hidden gem in all of us, lies in what appears to be a true partnership with Apple; the details of which have yet to be released. Let the lemmings focus on what is not in the press release. The smart money will no doubt focus on what is.

    Position: Long SIRI
    Jun 18 06:15 PM | Link | Reply
  •  
    No Stern, no Sports, no way in hell it'll succeed.
    Jun 18 06:41 PM | Link | Reply
  •  
    good report I do think the same today the stock would of gone down regaurdless, ask anyone who invested 100K yesterday for a quick profit. I dont think to many that invested a couple hundred would immediatly withdraw after it got to .40 so Howard or No Howard this was a blantent short sell because it is the same price where it was on Tuesday.


    On Jun 18 06:15 PM itsjust$ wrote:

    > well then theres this....
    >
    > Sirius XM Extends Its Reach To A Global Audience
    > June 18th, 2009 Goto comments Leave a comment By Brandon Matthews
    >
    >
    > Despite the media’s attempt to quell enthusiasm regarding Sirius
    > XM’s (seekingalpha.com/symbo...) new application for Apple’s
    > (seekingalpha.com/symbo...) iPhone and iTouch devices,
    > and despite a short selling attack that occurred on the news, Sirius
    > XM has never looked better, as witnessed by the initial number of
    > downloads of the new app.
    >
    > For those that are fortunate enough to have been born with a brain
    > that allows them to think for themselves, and took the time to read
    > the company’s press release rather than the onslaught of negative
    > press regarding Howard Stern, a unique opportunity has evolved. That
    > opportunity lies in the fact that Sirius XM has now extended itself
    > globally.
    >
    > Yesterday, Sirius XM was only heard in the continental United States.
    > Despite being available online, the company required a U.S. address
    > in order to subscribe. I just called the phone number for international
    > subscription access, and was told that Sirius XM Radio is in fact
    > now able to be received anywhere in world. The call center went on
    > to say that they have been busy all day setting up new users.
    >
    > For those that may complain about the current absence of Howard Stern,
    > rest assured he will be added in my opinion as the demonstration
    > presented at the annual Sirius XM investor conference last month
    > showed an iPhone that was tuned into the Howard 100 channel. Regardless
    > of what may or may not occur, the one fact remains that as of today,
    > whether you live in England, Europe, Asia, India, Alaska and Hawaii,
    > South America or in the middle east,wherever an Internet hookup exists
    > you can now stream Sirius XM Radio to your laptop, desktop or iPhone.
    > All you need is an Internet connection of any type, including wi-fi.
    >
    >
    > For information about setting up an account outside of the United
    > States, the company press release asks consumers to call the following
    > number at (toll): 469-221-5200. Howard Stern may be popular, but
    > the 120 channels that are being offered at this moment to the entire
    > world make this application a strong asset to the company.
    >
    > Another hidden gem in all of us, lies in what appears to be a true
    > partnership with Apple; the details of which have yet to be released.
    > Let the lemmings focus on what is not in the press release. The smart
    > money will no doubt focus on what is.
    >
    > Position: Long SIRI
    Jun 18 07:32 PM | Link | Reply
  •  
    You think that the stock went up Wed before the release was because everyone wanted to Hear Howard on their Iphone? Then why didnt Apple go down since they released a so called crappy apps such as Sirius. Short Sell I think......

    Think about it..

    Sirius is here to stay Howard or No Howard or this would of gone lower where Mr. Stupid wants it to be as he is Immitating me now even on other blogs.

    The difference is when he is immitating me as Jmsithy he has not sperted any form of intelligence in his blogs like always. not a very good disguise
    Jun 18 07:37 PM | Link | Reply
  •  
    Just changed my mind. Sirius is NOT here to stay. I am a avid listener of H. Stern and this is really bad new for Sirius Investors. I'm usually not this bipolar but I didn't take my meds today.
    Jun 18 09:11 PM | Link | Reply
  •  
    I just don't get the Howard Stern thing. I mean, has any sane person seen his joke of a show and the poor excuses he uses for his "Oh Howard, you are just God" side kicks. I think that Sirius did the intellectual Apple users a service by not including this poor excuse for a human being, overpaid loudmouth loser in their line-up.

    Why is this guy so popular, what happened to this country? I just don't get it. It's really sad.
    Jun 18 09:17 PM | Link | Reply
  •  
    Howard Stern is the anchor supporting Sirius? give me a break. That foul mouth pig. Sounds like many of you have very limited intelligence. Sat radio offers much more than crap like Howard that drives listeners to buy SIRI.
    Jun 18 09:51 PM | Link | Reply
  •  
    Two thoughts" Obvioulsyl Howard is no longer a shareholder, and must have dumped his along the line.

    Second, There are certainly millions of people who buy Sirius solely for the music, BUT, not enough millions, and they don't pay enough money for this company to make a profit.
    Jun 18 09:57 PM | Link | Reply
  •  
    Appears all these negatives are part of the terrestrial crowd. Let's see if you jerks are still spinning your tales when Sirius starts taking off. By that time the radio folks will take you off the payroll.
    Jun 18 10:21 PM | Link | Reply