Google's Mobile AdSense Enters Public Beta

Google (GOOG) is moving into the mobile ad market with AdSesne for mobile apps. Over the past few months, Google has been testing both text and graphical ads with ten mobile app developers, including Shazam and Urbanspoon. Today it is opening the private beta to more developers who meet certain criteria.

These are contextual ads for iPhone and Android apps. To qualify for the public beta, the apps must be free and generate at least 100,000 pageviews per day. The program is only for iPhone or Android apps. Developers must be ready to go live with the ads in four weeks and participate for three months.

Developers with 100,000 pageviews a day is still a limited set of the top free apps, but Google is serious about competing in this market. Mobile ad startups such as AdMob and Greystripe are now officially in Google’s direct line of fire.

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Comments

[pdub271:]

Google hit the home run on "per click" earnings for ads on its search engine, but my understanding is that Gmail's targeted advertising has actually never covered the operating costs of Gmail. As a Gmail user myself, I think part of the problem is that I'm never interested in buying stuff or reading ads when I'm checking email. Unless people really start using mobile devices to lounge around and surf the net and shop etc (instead of just quickly checking for directions and checking email), I wonder if Google or anyone else will really be able to turn an impressive long-term profit in mobile advertising. In the long run they need to convince advertisers that mobile advertising is effective

Jun 24 01:44 PM

[jerry w.:]

This is just another example of goog.,strength. They are constantly improving thier position in this industry. I will repeat mydelf and say buy, buy and buy some more. j.w.

Jun 24 08:37 PM