More Bad News for Old Media on Advertising

As a follow-up to yesterday’s gloomy prediction for traditional advertising spend, I have some salt to pour on the wounds:

"…cannibalization of traditional media will bring about a decline in overall advertising budgets, death to obsolete agencies, [and] a publisher awakening…"

So says Forrester analyst Shar VanBoskirk in a new five year interactive marketing forecast.

In fact, a whopping 60% of marketers plan to take money away from traditional marketing and spend it on interactive ads instead.

And, if you’re a search marketer, Forrester has great news for you! As much as 59% of that interactive spend will go towards SEO and PPC, with both niches likely to double in size over the next 5 years!

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