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By Brandon Matthews

Yes, it’s true. Webcasters have reached a deal with the recording industry that offers them a temporary reprieve, much like a death row inmate that has been granted a stay of execution. In the end, however, the result will be the same in my opinion. Both the inmate and streaming radio sites will cease to exist.

My initial reaction upon reading the terms of the deal was one of immediate skepticism. The deal allows for a lower rate than the proposed .19 per song that had been established; reducing the flat rate to a staggered rate of .08 cent for songs streamed in 2006 and increasing to .14 cent in 2015. The net effect is that companies like Pandora will be able to continue to operate for the near future, although it is clear to me that long term prospects remain bleak for such webcasters. The incentives to grow are now gone. The more the company grows, the more it pays.

Apparently, Pandora agrees. The company has just announced a new plan to begin charging its users on a monthly basis. The initial fee calls for users to be charged only .99 per month for the 10% of its users that listen to Pandora for more than 40 hours per month. Limiting access will certainly harm the ability of the company to sell advertising space. To be blunt, a dollar is not nearly enough to keep the company afloat and will result in a loss of subscribers. Once the unlimited free aspect of the service is removed, users of such services will be forced to look elsewhere.

As ad revenues decrease (and you can bet your bottom dollar that they will), the costs to consumers will have to increase. Pandora (and Slacker for that matter) are now playing on an even playing field with Sirius XM Radio (SIRI). Neither can match the Satellite Radio provider’s exclusive content.

Already Sirius XM’s iPhone and iPod Touch application has become the most popular music download at Apples iTunes store. Other applications will soon follow. Recently it was suggested that Sirius XM Radio could begin offering A La Carte channels as well. I see this as very likely. Such a move would further erode the listener base of free webcasters.

In the end, it has again been proven that free is never a good business model.

Position: Long SIRI

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This article has 37 comments:

  •  
    This is very interesting as far as how Pandora will survive if they have to charge any type of fee. I'm still angry when NetZero started charging for their internet service. I felt "Zero" means you pay zero!!! Anyway, once you start charging for what was once free, people will be unsatisfied. As far as the A La Carte service from Sirius XM, I think that it was just a ploy to get the merger approved. Sirius XM kept saying how great it would be for consumers and they would offer A la carte to help consumers save. Since the merger only 1 radio has been made available that can provide that service. A La carte will decrease the companies ARPU and I dont think they really want to do that. They seem to want to get as much out of each subscriber as possible, rather than aquring new lower paying subs....A la Carte for the iphone app would be great, but I don't hink Mel is willing to take only 6.95 or so per new sub. I think the company can attract a lot more 20 sometings at a cost of 6.95 or so for 50 cnanels or so. $12.95 for the app alone is kind of off base. There is no Howard, No live sports, and they pay the same as someone who has satelite radio in their car? The pricing is strictly at this point for current subscribers, not new subs....
    Jul 09 10:16 AM | Link | Reply
  •  
    gee, I guess I'll have to listen to some of the other 50,000+ (or is it 100,000+ now?) free internet radio staions if I somehow approach 40 hours per month on Pandora... either that, or pay $.99.... how much for Sirius again?
    Jul 09 10:21 AM | Link | Reply
  •  
    and no internet radio stations will ever be on "equal ground" with Sirius. it would be damn well impossible for an internet radio station to incur $5bil in debt, no matter how hard they tried.

    they are buried - they will never get out.
    Jul 09 10:23 AM | Link | Reply
  •  
    I am still kind of at a blank is Sirius going to go back down to .35 like it always has? lol
    Jul 09 10:24 AM | Link | Reply
  •  
    Brandon you forgot to mention that SIrius is not seeing one dime from this application....

    Already Sirius XM’s iPhone and iPod Touch application has become the most popular music download at Apples iTunes store. Other applications will soon follow. Recently it was suggested that Sirius XM Radio could begin offering A La Carte channels as well. I see this as very likely. Such a move would further erode the listener base of free webcasters.

    In the end, it has again been proven that free is never a good business model.
    Jul 09 10:25 AM | Link | Reply
  •  
    In the end, it's all about content. Sirius has an absolutely exceptional mix of unique content - music, sports, news, comedy, talk, etc. - all providing exclusive access that is unavailable elsewhere. I tend to listen to CNBC, Siriusly Sinatra, and Fox News, for example - three channels that are of great value and absolutely unavailable nationwide on any other radio venue. These are only three channels, among more than 120 other such channels of unique content and format. The clarity and nationwide continuity of satellite radio, coupled with unique and exceptional content, make SIRI a compelling value. As this is all now expanding to the huge universe of smartphones, and other wireless devices, the potential for Sirius to grow and prevail over time is enormous.
    In the end - it's all about content - and Sirius has it all.
    Jul 09 10:26 AM | Link | Reply
  •  
    On Jul 09 10:26 AM R A F wrote:

    > In the end, it's all about content...... the end - it's all about content - and Sirius has it all.

    1) the less than 20mil people who care about the 'exceptional content' on Sirius are already there -- you and all of your fellow subscribers. It's incredibly important to all of you, but if it was important to others, they'd already be subscribing, and Sirius would not be losing customers.

    2) the satellite delivery platform is becoming less valuable by the day, as the internet becomes more and more ubiqioutous and the bandwidth wider

    a few years ago, Sirius bulls would not even consider internet competition, they apparently thought it would stop evolving -- even last year, people were saying I was crazy because I said internet would be in your car by '09, which it now is.

    so as the assets (satellites) lose value, the debt remains the same (and growing, actually)... as the internet radio stations continue to evolve, they will start to take the content away from Sirius -- a debt free radio station will easily overmatch a Sirius bid as the contracts run out -- all of Siruis' money is going toward debt servicing, so they will not be able to compete.

    this game has been over for a while, Mel & Co are just seeing how long they can keep paying themselves huge salaries before they go bankrupt and leave shareholders with zero
    Jul 09 10:41 AM | Link | Reply
  •  
    jswede, I am just curiuos as to why negative bloggers like you continue to log on and pay so much attention to SIRIUS. If you feel it is a bad investment, why not just forget about it and move on? I feel there may be an ulterior motive here. Maybe you are wanting to try and drive the price down to increase your position? Maybe you are a shorter? Who knows, better yet who really cares. Help me to understand your thought processes. It makes for an interesting psychological study.
    Jul 09 10:56 AM | Link | Reply
  •  
    i guess this shuts up a lot of naysayers that have been blogging here about the benefits of their free internet radio. Nothings free as we have been blogging here for months. I say do your research before you blog here and look like an idiot or at least don't blog until you know at least some of the facts.
    Jul 09 11:00 AM | Link | Reply
  •  
    Hawk: I check in with the cult of Sirius investement community once in a while -- I'd been gone for a good 6months before I came back a few weeks ago.... usually come back during times they issue debt, mostly to see the complete lack of understanding....

    I find it an interesting case study of a whole segment of people so enamored by the product, that they throw fundamental analysis straight out the window. Most of these people just love their Sirius - they can't live without it, and so they think that makes a great stock, paying no mind ot the balance sheet and the writing on the wall. They pin their hopes on whatever greenshoot of the moment (currently an auto recovery and the iPhone application), when even a crude study of the numbers shows that in the rosiest of scenarios it will make no difference in the end.

    I also have a big problem with your cheerleader, Sat Waves (forgot his name - Tyler?), who spins every insignificant piece of news positive, and misreports facts -- his report on the latest debt, for example, misreported the interest rate and said it was a refinancing (when actually $375mil of it was NEW debt -- zero mention of this).... even Mel giving himself a raise was inexplicably reported as a 'good' thing... Tyler has never once addressed the mountain of debt or any analysis or plan to pay it off. Not once -- it's like it doesn't exist.

    This is a company that has never made money, is now losing subscribers, and goes deeper and deeper into debt every few months.... and yet the stock is pumped and pumped by Sat Waves and posters... it's really a unique situation - I find it somewhat facsinating - I am learning from it.

    I have no positions - I was a bull until about 18mos ago.

    I post a little out of curiosity -- I want to see if anyone - anyone at all -will address my specific points about the debt. So far no one has.

    ...and if just a few people wise up from my posts, not that I'd ever know, it's worth it jsut for that. I mean, how much have people lost - for years - while Mel&Co are just raking in money? and these people keep holding on as the situation gets worse and worse... jsut looking at their Sirius receiver saying, "what a great product", completely oblivious to the balance sheet...
    Jul 09 11:29 AM | Link | Reply
  •  
    Yeah, well, they also had 587 Million in Revenue in the 1st QTR of this year and lowest yr end estimates of 2.38 Billion for 09 and I hear it's maybe a bad economy for some folks. I hear it's bad- but I bought several lots of SIRI from Late Nov 08 through Mar 09 so I'm not really feelin it myself. Just wondering how many people out there base their trades/investments in SIRI with the idea it has to make a profit and be in 3-5 years the Number 1 single and sole source for all audible noise on the planet? swede---I love SIRI with a passion- don't have the service, don't care in the least if they die a horrible debt burdened death in the long term future- BUT the near future ---between this OTR report and mid to late 2010--- I'm in!! There are just too many undeniable reasons for this stock to run like a monster at any moment and if your complaining and not playing you dang sure ain't going to be a winner like me....
    Jul 09 02:19 PM | Link | Reply
  •  
    www.p2pnet.net/story/2...
    Jul 09 02:21 PM | Link | Reply
  •  
    Jswede, I take all your points, they are well made. I do have a small position in SIRI, but it only makes up a small percentage of my portfolio. I also bought in at .13 so it would have to really tank for me to lose any money on it. And I didnt really invest a huge sum in it so if it does drop to zero, I havn't lost a great deal. This put me in a unique position of either making a very good profit if it does what the bulls say, or not really being hurt if the bears prevail. For me it is interesting to see what the stock does.

    I have found that whatever I say, or you for that matter, people are going to act upon their own ideas and whims and rational logic usually has little to do with it.

    Finally, another point that most people are missing and I never see anyone else mention is that Satellite radio is not the only service offered by SIRIUS/XM. But that is the prime focus and what everyone seems to hinge all their decisions around.

    There is of course the internet radio, and yes if Pandora were made to charge 2.99 as SIRIUS does, then it would be a more even playing field, but that's not what American business is about. It seems as if everyone wants to put their competition at a great disadvantage. They are working with the mentality of limited resources and everyone wants the lion's share.

    Then there is WXworks. It is gaining subscribers every month at a starting level of $44.99.

    It may be slow in coming, but I do disagree that SIRIUS is going away. I feel that in the long run it will eventually be profitable, with or without Mel.
    Jul 09 03:40 PM | Link | Reply
  •  
    I can see another losing day for this stock well lets see with this get dumped down to .35 by next week so it will be low enough to pump it up right before the qtr reports come out (stay tunned all you wishful people thinking this will go to a 1.00)
    Jul 09 04:12 PM | Link | Reply
  •  
    well look at it this way I waited for 6 months for this stock to move. All of you investors get a break after August when i have to withdraw and when I do most likely this stock will go up I am basically weighting it down from going anywhere because when I go out it always go up but when I get back in it always go down. so only one more month you will see a profit
    Jul 09 04:17 PM | Link | Reply
  •  
    Hawk...

    Think about this one: Out of some 239 comments by jswede, nearly 120 are about SIRI. Now *that* is a great example of an altruistic commitment to making sure people know how much of a dog SIRI is ;)

    Nothing like a posting history.

    However, I don't think for a minute anyone is actually making personal decisions based on anything anyone here says -- contrary to what everyone here thinks about the weight of their opinions... har, har...

    Besides, isn't everyone on this site a gajillionaire? A real brain trust of savvy investors...

    Sadly, I do agree with the detractors about the odd phenomenon of 'average' investors being heavily represented in SIRI stock ownership. But then again, some of the best advice is to invest in what you use.

    The problem with that is when the thing you are investing in is really just a tool to separate you from your money, which I think has been what SIRI has been used for by the 'big boys' for some time.

    PC
    Jul 09 05:31 PM | Link | Reply
  •  
    Pandora really doesn't carry a big enough song library to charge a fee. They are gonna shoot themselves in the foot. I will not be using Pandora anymore!
    Jul 10 08:05 AM | Link | Reply
  •  
    I would have thought it was well over half, closer to 75-80%... I post mostly on other sites and not about Sirius.

    anyhow, most of those posts are from 9-24 months ago, back when every single Sirius story had 150+ positive, "going to the moon", posts.... I was about the only bear, and had a ton of attacks to stand up to for every time I posted. It was hard work! lol


    On Jul 09 05:31 PM Pseudonymous Coward wrote:

    > Hawk...
    >
    > Think about this one: Out of some 239 comments by jswede, nearly
    > 120 are about SIRI. Now *that* is a great example of an altruistic
    > commitment to making sure people know how much of a dog SIRI is ;)
    >
    > Nothing like a posting history.
    Jul 10 09:35 AM | Link | Reply
  •  
    I guess it is another losing day for this stock \ I love it when this stock makes imaginary money...
    Jul 10 09:52 AM | Link | Reply
  •  
    so lets hear a good one why the stock is being dragged down the Apps a losing success story an oxy moron statement because even though the apps is popular for download this mean no money for sirius / so basically they spent more money into something that will probably not make any real improvement I guess we will know though after August. Until then welcome .35 as we have seen for 6 months and the only reason it is at .35 and not at .15 is because of the loan from Liberty media to keep this one afloat good luck with that 1.00 dream this wont happen anytime soon
    Jul 10 10:41 AM | Link | Reply
  •  
    Keep in mind - minor moves of a few cents around the current norm of .40 means virtually nothing over time. There have been major improvements in the fundamental contributors to Sirius XM's business plan which will take time to flow to the bottom line. Presumably, all current holders of SIRI are in this for the long term positive outlook and not attempting to trade minor swings of a few cents. The technical framework remains strengthened through the bottoming formation of the last six months and current pullbacks appear to be normal (and contained) within this framework. Despite the "bashing" from the usual suspects - downloads in excess of one million Apps over the last two weeks are really a great success story, as this is broadening the landscape for Sirius to develop a base for substantial revenue increases in the future. This amount of interest, in this short a time period, indicates probability that substantial further downloads will continue in coming months. Don't lose the forest for the trees.
    Jul 10 10:55 AM | Link | Reply
  •  
    Satellite radio does a completely different thing then pandora. I really don't know why it's alway's mentioned along with Sirius-Xm, equating one with the other.
    Jul 10 11:02 AM | Link | Reply
  •  
    doesnt mean a thing this download can be the entire population of the planet / but key word is free so why wouldnt everyone download this if it wasnt a ferr download do you think there would be over a million when it comes to the download. and it dropping a few cents within .40 means nothing at at because the way you slice it this has always been at the range of .33 - .35 for the past 6 months I dont think you count a technical upswing by pumping up the stock to deflate it back to the April lows counts as a grand increase in profit / thats why i said good luck on this reaching a dollar


    On Jul 10 10:55 AM R A F wrote:

    > Keep in mind - minor moves of a few cents around the current norm
    > of .40 means virtually nothing over time. There have been major improvements
    > in the fundamental contributors to Sirius XM's business plan which
    > will take time to flow to the bottom line. Presumably, all current
    > holders of SIRI are in this for the long term positive outlook and
    > not attempting to trade minor swings of a few cents. The technical
    > framework remains strengthened through the bottoming formation of
    > the last six months and current pullbacks appear to be normal (and
    > contained) within this framework. Despite the "bashing" from the
    > usual suspects - downloads in excess of one million Apps over the
    > last two weeks are really a great success story, as this is broadening
    > the landscape for Sirius to develop a base for substantial revenue
    > increases in the future. This amount of interest, in this short a
    > time period, indicates probability that substantial further downloads
    > will continue in coming months. Don't lose the forest for the trees.
    Jul 10 11:40 AM | Link | Reply
  •  
    Hey jmsithy, did you eat alot of paintchips as a kid?
    Jul 10 11:42 AM | Link | Reply
  •  
    ah the worst that will happen is that I start with the same 3000 dollars that I started with back in April
    Jul 10 11:43 AM | Link | Reply
  •  
    no have you been paying attention to the chart patterns


    On Jul 10 11:42 AM ScroogeMcduck wrote:

    > Hey jmsithy, did you eat alot of paintchips as a kid?
    Jul 10 11:43 AM | Link | Reply
  •  
    jmsithy, you are wrong...
    don't believe what CNBC tells you.
    you are right they don't get a dime! THEY GET EITHER $2.99 IF YOU ALREADY ARE A SUBSCRIBER OR $12.99 IF YOU ARE NOT ALREADY A SUBSCRIBER.
    that's not free....Siri does make money here!


    On Jul 09 10:25 AM jmsithy wrote:

    > Brandon you forgot to mention that SIrius is not seeing one dime
    > from this application....
    >
    > Already Sirius XM’s iPhone and iPod Touch application has become
    > the most popular music download at Apples iTunes store. Other applications
    > will soon follow. Recently it was suggested that Sirius XM Radio
    > could begin offering A La Carte channels as well. I see this as very
    > likely. Such a move would further erode the listener base of free
    > webcasters.
    >
    > In the end, it has again been proven that free is never a good business
    > model.
    Jul 10 11:44 AM | Link | Reply
  •  
    well good for that, but does not change that fact this will be at .35 by next week which means the same price it has been since April (yeah its good for all you short sellers to make a quick buck but there is no investing when it comes to this). I am not trying to bash the stock I am only stating what it has shown over time and you can not say different because the charts dont lie within that time period.


    On Jul 10 11:44 AM User 444878 wrote:

    > jmsithy, you are wrong...
    > don't believe what CNBC tells you.
    > you are right they don't get a dime! THEY GET EITHER $2.99 IF YOU
    > ALREADY ARE A SUBSCRIBER OR $12.99 IF YOU ARE NOT ALREADY A SUBSCRIBER.
    >
    > that's not free....Siri does make money here!
    Jul 10 11:49 AM | Link | Reply
  •  
    I am one that admits if I am wrong / I guess we will see in August, but I predict the way the media will spin this will be in a negative light which keep this stock at .35
    Jul 10 11:55 AM | Link | Reply
  •  
    Wrong - Free is always a solid business strategy if it is sowing the seeds for future expansion. This is why free trials are offered for many blue chip products and services - once users access the service during a free trial period and become convinced of the value, a substantial percentage will likely go on to become fee paying subscribers. This is a business model that has been followed - successfully - by many companies in their plans for expansion and Sirius XM is no different. What is different is the tremendous potential for growth now that smartphones and wireless platforms are involved.
    Jul 10 11:58 AM | Link | Reply
  •  
    well looks like .35 / .33 by Tuesday welcome back
    Jul 10 03:58 PM | Link | Reply
  •  
    All this chatter over 10cents!! Like it's a big long term deal!
    Jul 10 04:11 PM | Link | Reply
  •  
    it is have you not been paying attention to the charts the last 6 months.

    Something that is making a comeback sure isnt showing anything for it except short selling. God even GM is pulling out of its Bankruptcy with Sirius still at the same level as it was back in March right after the word came out that it got the 530 mil in loan to stay afloat. If you can prove me wrong on this, then I want to see it. Raising to .48 for 1 day then to drop to .35 with no bad news is not a comeback its not even enough to even take this stock seriously. If it stayed at .35 for almost 6 months then what is the time frame you would think it would take a dollar and dont make excuses that oh well the car subs are down, because that was 2 months ago time to get over that and start investing in a company that can actually do something such as Sirius, but have not seen it yet. It seems that things will always be the same with this company. so how much do you think it cost to create the Apps and look how long it took to bring it out. With nothing to show for it. Because it is still at the whoping .35 where it was before the Apps came out. I can understand if this dropped a few cents but to just go back to .35 you can not call an investment something from where it started at 0 to end up at 0.

    Like I said I am not a basher I have been with the stock since Feb and it was a good run, but I think you can do more with your money. Than put it in an investment that has not shown any returns


    On Jul 10 04:11 PM R A F wrote:

    > All this chatter over 10cents!! Like it's a big long term deal!
    Jul 10 06:14 PM | Link | Reply
  •  
    So what do you concider a long term deal? 2 years 3 years a decade lets hear your feed back on what you concider long term deal


    On Jul 10 04:11 PM R A F wrote:

    > All this chatter over 10cents!! Like it's a big long term deal!
    Jul 10 06:17 PM | Link | Reply
  •  
    This is a turnaround situation. Technical formations indicate increasing strength over the intermediate to longer term - based upon the bottoming of the last six months. I consider intermediate term to be six months to one year and longer term to be one year and out. To be reading too much into each 10 cent swing as the borroming formation continues to complete is not realistic within the longer term framework. Potential continues to be indicated toward 1.00+ over the next six months to one year, based upon the technical formation that currently exists.
    Jul 10 06:56 PM | Link | Reply
  •  
    if you believe that good theory though but this is going to take some work for this to actually go towards that I will believe this when it hits .50 and stays there for more than one day, but so far this give no indication of this from your speculation


    On Jul 10 06:56 PM R A F wrote:

    > This is a turnaround situation. Technical formations indicate increasing
    > strength over the intermediate to longer term - based upon the bottoming
    > of the last six months. I consider intermediate term to be six months
    > to one year and longer term to be one year and out. To be reading
    > too much into each 10 cent swing as the borroming formation continues
    > to complete is not realistic within the longer term framework. Potential
    > continues to be indicated toward 1.00+ over the next six months to
    > one year, based upon the technical formation that currently exists.
    Jul 10 11:50 PM | Link | Reply
  •  
    Online Radio www.hkgfm.net still offers free streaming internet radio for radio lovers.

    I just dont understand why companies charge fee for something which is available free of charge online.
    Jul 27 11:25 AM | Link | Reply