What Your TiVo Was Missing, Ads from Best Buy

TiVo (TIVO) Thursday morning announced a multi-part deal with Best Buy (BBY) that includes the development of a special version of the TiVo player that would include specialized content - oh, okay, advertising - from the electronics retailer.

Or as the release puts it: “Best Buy intends to utilize TiVo’s robust platform to deliver educational and marketing messages directly to consumers.”

Meanwhile, TiVo says Best Buy “is making a commitment…to substantially increase the levels of marketing and merchandising” of TiVo DVRs - and other equipment that includes the TiVo interface - in its stores. Best Buy will also consider integration of the TiVo interface in Best Buy’s branded consumer electronics products.

TIVO Thursday is up 13 cents, or 1.5%, to $8.73.

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Comments

[Warnin4U:]

I think this is a great idea as long as TIVO builds in the option to turn it OFF. Best Buy already has a quasi monopoly in most of the country. Having recently gone through an "issue" with Best Buy I would suggest to them that they can do more for their business by training their personnel and to actively support the items they advertise in their sales flyers by making sure the items are in inventory and making sure that the advertised products are clearly marked as "featured in this weeks flyer". Best Buy has a unique opportunity to dominate their segment . This will require work, and tricks like this TIVO proposal will only come back to damage Best Buys relationship with the consumer. The relationship with the consumer is the ONLY thing that matters. Best Buy has gone to great expense to train customer service representatives to handle customer complaints. My Question is why invest in these people instead of insisting on getting it right the first time.

Jul 10 08:36 AM