TiVo (NASDAQ:TIVO) Thursday morning announced a multi-part deal with Best Buy (NYSE:BBY) that includes the development of a special version of the TiVo player that would include specialized content - oh, okay, advertising - from the electronics retailer.
Or as the release puts it: “Best Buy intends to utilize TiVo’s robust platform to deliver educational and marketing messages directly to consumers.”
Meanwhile, TiVo says Best Buy “is making a commitment…to substantially increase the levels of marketing and merchandising” of TiVo DVRs - and other equipment that includes the TiVo interface - in its stores. Best Buy will also consider integration of the TiVo interface in Best Buy’s branded consumer electronics products.
TIVO Thursday is up 13 cents, or 1.5%, to $8.73.