Bing Shows Steady Growth

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 |  Includes: GOOG, MSFT, YHOO
by: Eric Savitz

So, there’s some slightly conflicting data Thursday afternoon from Hitwise on trends in search market share.

The data for June suggests Microsoft actually lost market share in the month:

  • Google: 74.04% share, vs. 73.66% in May, 69.17% a year ago.
  • Yahoo: 16.19%, vs. 15.55% in May, 19.62% a year ago.
  • Microsoft: 5.25%, vs. 5.64% in May, 5.46% a year ago.
  • Ask.com: 3.15%, vs. 3.81% in May, 4.05% a year ago.

So Google (NASDAQ:GOOG) and Yahoo (NASDAQ:YHOO) gain share, Microsoft and Ask.com lost share.

On the other hand, Hitwise also provided week-by-week data on Bing alone - not counting the other MSFT search sites - that shows rapid growth. Here’s the company’s share of U.S. queries by week:

  • Week ending June 6: 3.43%
  • Week ending June 13: 4.57%
  • Week ending June 20: 5.35%
  • Week ending June 27: 6.63%

Here’s the data with Bing combined with the company’s legacy search sites:

  • Week ending June 6: 4.30%
  • Week ending June 13: 4.59$
  • Week ending June 20: 5.39%
  • Week ending June 27: 6.71%

So while June was not a great month overall for Microsoft’s search site, Bing seems to be growing at an impressive pace.

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