CBOE Trader
Long/short equity, value, special situations

LifeVantage Has Huge Upside Potential

In a previous article published on May 6, 2013, I discussed how an innovative product, coupled with a change in business model, helped LifeVantage Corporation (NASDAQ:LFVN) in achieving significant revenue growth. Since then, things have continued to improve for the Sandy, Utah-based company.

Flagship Product

As I discussed before, LifeVantage is looking to capitalize on the fast growing anti-aging market. The multi-billion dollar anti-aging market is highly fragmented, though. However, LifeVantage, with its innovative product called Protandim, has been able to create a niche for itself.

Protandim is a daily dietary supplement, which helps in fighting oxidative stress through Nrf2 activation. As I mentioned before, Protandim's success can be mainly attributed to David Brown, who serves as President...

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