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Twitter is not profitable say media elites. Allen & Co., a major venture capital power house is hosting a no media media conference at the posh location of Sun Valley. Major business news outlets all are reporting that the participants on a panel moderated by media writer Ken Auletta of The New Yorker magazine predict Twitter will face major challenges when they finally try to generate revenue. Mr. Auletta confirmed the tenor of the Twitter talk afterward.

What was not confirmed is how the established elites plan on making money right now.
Two of the panel participants, veteran media executive Barry Diller who is CEO of InterActiveCorp (IACI) and cable television magnate John Malone, chairman of Liberty Media Corp. (LCAPA), reiterated their skepticism about Twitter's moneymaking potential in separate interviews. Secret code for we do not want to over pay like we have done in the past.

So the two chief media honchos go to a no media media conference and manage to get themselves interviewed about how something they do not own is not profitable. Hmmm.

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This article has 3 comments:

  •  
    Is Twitter just here for a year or two only to fade away? Many think so and here in the UK we have seen it happen with Friends United bought for tons of money by the Daily Mail...............and then written off.
    Jul 13 08:33 AM | Link | Reply
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    Prediction: Twitter gets bought by a news media conglomerate, and only real breaking news dribbles in. People move to Facebook which props up their advertising revenue income for a while. As people get up in age, and realize they don't want to waste time, they do more inverse searching.
    Jul 13 10:05 AM | Link | Reply
  •  
    These stories are appropriate, but perhaps what needs to be discussed is more about the viral growth of Twitter, and what that means to major businesses. The Twitter business model (I believe) will revolve around Search.Twitter. But until than the main learning from Twitter is that business no longer has all of the power. There's been a shift: a "peek behind the curtain" if you will. Business as usual is no longer business as usual, and Brands need to take note of these different platforms that people (not just one demographic) are using (daily) not just when they shop. Thanks! BTW - you can follow me @cdessi
    Jul 13 11:06 AM | Link | Reply