Electronic Arts on Monetizing POGO in China

From Electronic Arts' (ERTS) Q1 2007 earnings conference call transcript:

John Taylor - Arcadia Investment Corporation

I wonder if you can quantify what your direct-to-consumer business was, all the direct digital download, what that piece was, and help us understand how you are thinking about it. In relation to that, talk about how we ought to think about how you are going to monetize FIFA and POGO in China, and that sort of stuff. Thank you.

Frank D. Gibeau - Executive Vice President, General Manager, North America Publishing

With regard to POGO in China, that is still in closed beta. Also, with regard to FIFA in Korea, the monetization strategies are going to start to get executed in the next couple of weeks, and those are going to be primarily micro-transaction based. When we start to get that data in, we will have a much better sense of what the total opportunity will be.

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