McGraw-Hill Chooses Poor Timing to Sell Off BusinessWeek

Over the past year, I’ve written a variety of pieces – on raising capital – for BusinessWeek Online. It’s been great.

Unfortunately, the parent company, McGraw-Hill (NYSE: MHP), has retained an investment bank, Evercore Partners (NYSE: EVR), to sell off the operation.

The timing is absolutely terrible, in light of the recession and plunging ad revenues. But, there are some positives – such as the endearing brand, a circulation of 900,000, the online assets and top-caliber staff.

So, perhaps a Dow Jones, Bloomberg or other pub will be interested. However, the price tag is likely to be fairly muted.