Money Investor
Long/short equity

Domino's Pizza: Can The Turnaround Last?

Domino's Pizza (NYSE:DPZ) is truly a remarkable turnaround story, both the pizza company and its stock price. Travel back to 2010 and you will see that the company was staring in the face of stagnating growth and revenue. The stock price had more than doubled, sitting at close to $10 a share, since bottoming in 2008 during the recession at $3 per share. Then the company came out and aired one of the most unorthodox advertising campaigns in recent memory, or maybe ever. Essentially, the company trotted out employees including the CEO, to star in a national television advertisement telling the world its Pizza was no good. It was a multi pronged advertising campaign that was catchy...

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