Could Under Armour Hit $70 Per Share?

| About: Under Armour, (UAA)

We love it when individual investors ask us why we use a large margin of safety for some of the firms in our coverage universe. It shows a genuine interest by them in stacking the odds in their favor. After all, if a stock is worth $50, why buy it for $50? Wouldn't it be better to employ a margin of safety and buy it at $30? Who's in better shape: the investor that pulled the trigger at $50 or the one at $30? That's why we employ a margin of safety around our fair value calculations. We want the odds in our favor. Let's see what the upper bound margin of safety (fair value range) is in Under Armour's (NYSE:UA) case--meaning what Under Armour could be worth under optimistic assumptions.

Our Report on Under Armour

Investment Considerations

Investment Highlights

• Under Armour earns a ValueCreation™ rating of EXCELLENT, the highest possible mark on our scale. The firm has been generating economic value for shareholders for the past few years, a track record we view very positively. Return on invested capital (excluding goodwill) has averaged 31.4% during the past three years.

• Under Armour's cash flow generation and financial leverage aren't much to speak of. The firm's free cash flow margin has averaged about 1.9% during the past three years, lower than the mid-single-digit range we'd expect for cash cows. However, the firm's cash flow should be sufficient to handle its low financial leverage.

• The firm's share price performance has been roughly in line with that of the market during the past quarter. We'd expect the firm's stock price to converge to our fair value estimate within the next three years, if our forecasts prove accurate.

• The firm experienced a revenue CAGR of about 28.9% during the past three years. We expect its revenue growth to be better than its peer median during the next five years.

Business Quality

Economic Profit Analysis

The best measure of a firm's ability to create value for shareholders is expressed by comparing its return on invested capital ((NASDAQ:ROIC) with its weighted average cost of capital (OTC:WACC). The gap or difference between ROIC and WACC is called the firm's economic profit spread. Under Armour's three-year historical return on invested capital (without goodwill) is 31.4%, which is above the estimate of its cost of capital of 10.7%. As such, we assign the firm a ValueCreation™ rating of EXCELLENT. In the chart below, we show the probable path of ROIC in the years ahead based on the estimated volatility of key drivers behind the measure. The solid grey line reflects the most likely outcome, in our opinion, and represents the scenario that results in our fair value estimate.

Cash Flow Analysis

Firms that generate a free cash flow margin (free cash flow divided by total revenue) above 5% are usually considered cash cows. Under Armour's free cash flow margin has averaged about 1.9% during the past three years. As such, we think the firm's cash flow generation is relatively MEDIUM. The free cash flow measure shown above is derived by taking cash flow from operations less capital expenditures and differs from enterprise free cash flow (FCFF), which we use in deriving our fair value estimate for the company. For more information on the differences between these two measures, please visit our website at At Under Armour, cash flow from operations increased about 299% from levels registered two years ago, while capital expenditures expanded about 68% over the same time period.

Valuation Analysis

Our discounted cash flow model indicates that Under Armour's shares are worth between $40 - $74 each. In other words, we think shares of Under Armour could fetch over $70 under optimistic assumptions. The margin of safety around our fair value estimate is driven by the firm's MEDIUM ValueRisk™ rating, which is derived from the historical volatility of key valuation drivers. But why the large range? Click here. The estimated fair value of $57 per share represents a price-to-earnings (P/E) ratio of about 47.1 times last year's earnings and an implied EV/EBITDA multiple of about 22.9 times last year's EBITDA. Our model reflects a compound annual revenue growth rate of 17.2% during the next five years, a pace that is lower than the firm's three-year historical compound annual growth rate of 28.9%. Our model reflects a five-year projected average operating margin of 12.9%, which is above Under Armour's trailing three-year average. Beyond Year 5, we assume free cash flow will grow at an annual rate of 10.8% for the next 15 years and 3% in perpetuity. For Under Armour, we use a 10.7% weighted average cost of capital to discount future free cash flows.

Margin of Safety Analysis

Our discounted cash flow process values each firm on the basis of the present value of all future free cash flows. Although we estimate the firm's fair value at about $57 per share, every company has a range of probable fair values that's created by the uncertainty of key valuation drivers (like future revenue or earnings, for example). After all, if the future was known with certainty, we wouldn't see much volatility in the markets as stocks would trade precisely at their known fair values. Our ValueRisk™ rating sets the margin of safety or the fair value range we assign to each stock. In the graph below, we show this probable range of fair values for Under Armour. We think the firm is attractive below $40 per share (the green line), but quite expensive above $74 per share (the red line). The prices that fall along the yellow line, which includes our fair value estimate, represent a reasonable valuation for the firm, in our opinion.

Future Path of Fair Value

We estimate Under Armour's fair value at this point in time to be about $57 per share. As time passes, however, companies generate cash flow and pay out cash to shareholders in the form of dividends. The chart to the right compares the firm's current share price with the path of Under Armour's expected equity value per share over the next three years, assuming our long-term projections prove accurate. The range between the resulting downside fair value and upside fair value in Year 3 represents our best estimate of the value of the firm's shares three years hence. This range of potential outcomes is also subject to change over time, should our views on the firm's future cash flow potential change. The expected fair value of $78 per share in Year 3 represents our existing fair value per share of $57 increased at an annual rate of the firm's cost of equity less its dividend yield. The upside and downside ranges are derived in the same way, but from the upper and lower bounds of our fair value estimate range.

Pro Forma Financial Statements

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.