Seeking Alpha

The older I get, the more I envy Warren Buffett's "one decision" purchase of Coca-Cola (KO).

In the late 1980's Buffett realized that the shares of Coca-Cola were very attractively priced relative to the long run of growth that the company had in front of it. He invested over $1 billion of Berkshire Hathaway's cash into shares of Coca-Cola and has done nothing since other then watch the value of that investment increase.

When buying Coca-Cola shares Buffett wasn't buying at the miniscule price to earnings ratio that his mentor Ben Graham would have required before investing. Instead Buffett was paying a reasonable price, which over time would prove to be unreasonable because of the growth in...

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