About a half of the consumer discretionary companies pay dividends. Among the 399 consumer discretionary companies that are included in the Russell 3000 index, 192 companies pay dividends. The average annual dividend yield of these companies is 2.12% while the median is 1.88%. StoneMor Partners LP (NYSE:STON) has the highest yield at 9.30%, and PVH Corp. (NYSE:PVH) has the lowest yield at 0.13%.
In this article, I tried to determine which of the Russell 3000 consumer discretionary companies is the most attractive for dividend-seeking investors.
I consider that besides healthy dividend yield, low payout ratio and consistent dividend growth are the most crucial factors for dividend-seeking investors. In addition, since dividend investors try to avoid too much risk, The Sharpe ratio, which measures the ratio of reward to risk, is also extremely important.
I have screened the Russell 3000 consumer discretionary companies that pay dividends according the above-mentioned principles.
The screen's method requires all stocks to comply with all following demands:
- The payout ratio is less than 100%.
- The annual rate of dividend growth over the past five years is greater than zero.
- The forward dividend rate is equal or greater than the trailing dividend rate.
- Sharpe ratio is greater than 1.0.
Furthermore, I ranked all the stocks that complied with all the required demands according to a formula that I constructed, which gave 35% weight to the yield, 35% to the payout ratio, 20% to the dividend growth and 10% to the Sharpe ratio.
In order to find out how such a ranking formula would have performed during the last 14 years, I ran a back-test, which is available by the Portfolio123's screener. For the back-test, I took the 406 Russell 3000 companies that pay dividends and comply with all the above-mentioned demands.
The back-test results are shown in the chart below. For the back-test, I divided the 406 companies into ten groups according to their ranking. The highest ranked group with the ranking score of 90-100, which is shown by the dark green column in the chart, has given by far the best return, an average annual return of almost 21%. Also, the second and the third group (scored: 80-90 and 70-80) have given superior returns. This brings me to the conclusion that my ranking system is useful.
I used the Portfolio123's powerful screener and ranking system to perform the search. All the data for this article were taken from Portfolio123. After running this screen on June 14, 2013, I discovered 52 consumer discretionary stocks which comply with all the demands.
The table below presents the best twenty companies in the order of their rank.
The table below presents the dividend yield, the payout ratio, the annual rate of dividend growth over the past five years and the Sharpe ratio for the twenty companies.
The table below shows the most influential parameters, for dividend-seeking investors, for the eight best ranked Russell 3000 consumer discretionary companies according to my criteria.
Which of the eight consumer discretionary companies is the most attractive for dividend-seeking investors? It is not easy to determine. All the eight stocks look quite attractive to dividend-seeking investors due to their solid dividend yield and their long-term track record of consistent and rising dividend payments. Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) has a good dividend yield of 3.11% and strong earnings growth prospects. Shaw Communications Inc. (NYSE:SJR) has the highest dividend yield among the eight companies at 4.57%, but its earnings growth prospects are the lowest. Magna International Inc. (NYSE:MGA) has the lowest dividend yield among the eight companies at 1.88%. Tupperware Brands Corp. (NYSE:TUP) has a rich dividend yield of 3.12%, but its debt-to-equity ratio is the highest among the eight companies. Omnicom Group Inc. (NYSE:OMC) has a rich dividend yield of 2.60%, but its debt-to-equity ratio is high at 1.41. Comcast Corp. (NASDAQ:CMCSA) has the highest earnings growth prospects among the eight companies, but its dividend yield is only 1.97%. Target Corp. (NYSE:TGT) has a solid dividend yield of 2.48% and good earnings growth prospects. Meredith Corp. (NYSE:MDP) has a good dividend yield of 3.95% and strong earnings growth prospects.
Considering all these factors, I can't see one stock, which is clearly superior to the others. In my opinion, a portfolio of the four stocks: CBRL, CMCSA, TGT and MDP can give a satisfying long-term return to the dividend investor.
Disclosure: I am long MDP. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.