Gary Bourgeault
Long only, research analyst, portfolio strategy, media

Coinstar Looking For New Identity

Even though the next year or two Coinstar's (CSTR) subsidiary Redbox is projected to grow its kiosk business, the changing way people consume media has forced the company to incorporate the additional strategy of offering streaming video offerings to its existing and future customers.

It has partnered with Verizon to create Redbox Instant, which is marketed as a service which offers movie fans an option to consume their favorite flicks on disk or digital.

Along with the ability to stream movies, - which costs $8 a month - are four credits which allow the user to go to Redbox kiosks and pick out four of their favorite movies. Subscribers can also acquire or rent new releases on-demand via...

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