All told, Stewart will pocket about $14.5 million from the one-time payout, which will come on top of an extraordinarily generous annual compensation package that she gets for having helped the company remain profit-free for the past three years. Mad props to my tipster for digging these figures out of the latest MSO proxy.
MSO payments to Martha Stewart in the last year:
One-time stock dividend: $14,503,173
Guaranteed Bonus: $495,000
"The Apprentice: Martha Stewart" work: $500,000
MARTHA TV show: $200,000
Computer network and telecommunications system: $177,000
Personal transportation: $17,777
Business expenses: undisclosed
Guaranteed automobile and driver: undisclosed
"Non-accountable" expenses: $100,000
Use of properties for filming and photography: $750,000
Lawyer bills: $2,800,000
But that's not all...
Optional Bonus: $855,000
MARTHA reruns: 10% of adjusted gross revenues
Sister-in-law's employment: $160,000
Brother-in-law's employment: $146,000
Daughter Alexis' employment: $131,000
Sister's "editorial consulting fee": $70,000
MSO losses in the last year: $30,722,705
MSO cumulative losses in the last four years: $145,099,712
Now, the Street seems to have no problem with this goody package or with the special dividend. In fact, shares of MSO jumped 12% last Wednesday when the company announced the dividend and a second-quarter loss of $1.17 million, or 2 cents/share, which was smaller than analysts had expected. Seems investors believe the results signal a turnaround. Maybe so, but the company still expects to lose $6 million to $8 million this year and hasn't reported positive annual net income or cash flow since 2002. Investors who think they're buying a cheap turnaround story in MSO today must have iron stomachs.
I know Martha Stewart gets unfairly blamed for a lot these days. Just ask this guy. But is taking $14.5 million out of a money-losing company an effective way to win back sympathy?
MSO 1-yr chart: