As a financial analyst I spend most of my time trying to figure out what publicly traded corporations are doing to make their financial statements appear better than they really are. Most CFOs are very bright and can bend numbers (in a legal way) to meet short term investor demands. For this reason, management credibility is one of my top priorities before investing in a security. I will discount my valuation models if this key ingredient is not present. So how does someone on the outside of the company truly get to know the credibility of a management team? It is no easy task, but after following a company for some time you begin to learn the language and style...
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