OnDemand Essentials tracks and reports on Video-On-Demand usage data. Cablevision leads all U.S. cable networks in terms of digital penetration; 50% of Cablevision's subscribers have switched to digital cable.
Quick comments: Launching a trial does not guarantee business later on, but it is a step in the right direction. Other cable networks that are testing OnDemand Essentials for VOD include, Comcast (NASDAQ:CMCSA) and Insight Communications (ICCI); Music Choice (MUCEF) is testing it for music applications. For a recap of RENT's recap latest quarter, click here.