CafePress (PRSS) is an online store that produces tens of thousands of items with custom-printed logos, pictures, text, etc. PRSS has built a very strong customer base selling coffee mugs, t-shirts, stickers, stationery and other consumer goods to small businesses and individuals who need a high quality but speedy custom print job. The company's strength in this very commoditized business is the recognition of the CafePress website and the brand associated with it and the fact that consumers have access to a world class, on-demand print shop that can produce and ship in a single day if necessary. This access to such facilities without having to own a print shop and the access to CafePress's millions of...
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