Mike the PhD

Vitamin Shoppe, Inc: A Good Source Of Undervalued Opportunity For Your Portfolio

Vitamin Shoppe (NYSE:VSI) is one of those companies that many people have heard of, but very few people own. This is unfortunate because, as this article will discuss, this $1.3B market cap company is a great growth story that was previously too expensive for me to be excited about. Now, after a large decline following a lackluster quarter earlier this year, the stock looks too cheap to ignore.

Let's start with the basics; VSI is a retailer and direct marketer of vitamins, minerals, herbs, supplements, and health and wellness products in general. Vitamin Shoppe operates just under 600 stores across the US and in Ontario. The company's locations are mainly in high traffic mall areas, and of course...

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