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Intel (INTC) announced that its Intel Expressway API Manager will be available on the Amazon (AMZN) Marketplace. This will allow an enterprise to have the flexibility to scale up its security and deliver a new application to the public cloud platform at a fast speed.

The new initiative is significant. A lot of the enterprises require the flexibility to scale up their applications in the public cloud domain. An interest from them will mean a 2% improvement in Intel's revenues in the coming months.

Advantages

Intel can become a major player in the public cloud computing sector with a platform like the Amazon marketplace hosting its solutions. Amazon is a leader in this segment. What makes Intel's new product valuable is that there is a growing use of the mobile apps by the enterprises and the ordinary consumer across the world. Both will be able to organize their platform to fit into their requirement.

The mobile apps market in Amazon is very large in its scope at this point in time. This presents a chance for the enterprises to deliver their applications to their partner organizations and the many government agencies on the network.

The move means that Intel will have a firm stronghold on the Amazon platform with its Expressway API Manager. Intel will be able to facilitate a convenient use of the local and the global mobile apps through the initiative. This means that Intel is positioning itself as a leader in the public cloud arena.

Other Initiatives

The Amazon marketplace is not the only area where Intel has made its mark in the field of providing the security needed by a public cloud infrastructure. Recently, the company announced the introduction of a product that will bring the energy efficiency needed on a public cloud solution. The company has also been extending its services to other areas in the segment. So this initiative will not signal the end of its activities toward making its impact felt in the growing industry.

Competitors

Intel seems to have a lot of things going for it when it is compared to its rivals. Advanced Micro Devices (AMD) recently launched its AppZone Player to bring the Android apps to the personal computers based on its processors. It also announced a deal with the Bluestacks Software Company to bring half a million Android apps to the Window 8 domains. The software will enable the programs to be downloaded to the device through AMD's AppZone Player. This is a good move as the deal is a perfect fit for AMD's interest in the mobile app sector.

Texas Instruments (TXN) recently announced its plans to leave the cutting-edge mobile application processor business. It wants to become an analog products supplier. The company also recently announced that it would reduce its research and development expenditure on its OMAP Soc. It believes that by focusing on a sector like the public cloud it will not be able to make a positive impact in its line of business.

ARM Holdings (ARMH) did not sweat over Intel's entrance into the mobile chip market. It could afford to take this position. Its chip designs have been prominent in the market over the past few years. It believes Intel will not get the sufficient quantity of the smartphone design wins to threaten its dominance. It has not shown much interest in the public cloud solutions.

Conclusion

A presence on the public computing sector is what many tech stocks require if they are to improve their revenues. This is a right focus for Intel at a time when the sales of the personal computers are shrinking. Intel will establish a strong position in this market segment if it develops an innovative product and has the time to drive the process. Intel's stock will show a great improvement with the success of the new initiative. Intel is lucky. The companies making the positive moves in the public cloud sector are not very many. Its price multiples will attract the investors once it masters the new terrain.

Source: Will Intel Win With The Expressway Manager?