When picking a company to invest in, one of the key rules cited by many value and long-term investing legends, such as Seth Klarman and Warren Buffett, is "know what you are buying." Know the company's business, its products, business model and the industry they are operating in. There is nothing closer to this than having direct experience from working in the industry or outright working for the company itself. Investors are not always so lucky to have access to this information.
Fortunately, from the B2B part of my marketing career when I used to work in the Display and Graphics Division of the 3M company (MMM), which produces virtually every imaginable product including a full range of...
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