Fairway Market (FWM) is a New York based high-growth food retailer. The company specializes in sale of fresh, natural and organic products. The company currently has 12 stores in the Greater New York City metropolitan area (three of which include Fairway Wines & Spirits stores).
Highly Differentiated Food Retailing Concept: FWM operates a highly differentiated format and its one-stop shopping appeal attracts customers from as far as 25 miles away. Fairway's merchandise breadth, quality and value, market-style store layout and personalized customer service cater to shoppers looking for a differentiated shopping experience. Fairway offers a large variety of high-quality natural and organic foods at prices that are typically lower than natural and specialty food stores.
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