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The ProShares Ultra Short Financial ETF, otherwise called
SKF, has had one of the most spectacular flame-outs in market history. One minute, SKF was a superstar, raking in millions of dollars on a daily basis and dominating the most actives list. Then suddenly, the party was over.

This is the E! True Hollywood Story of SKF, Star of the Credit Crisis

February 2007

Baby SKF is born on a wintry day at the ProShares HQ in Bethesda, MD. Just like his inverse twin, UYG, SKF was born at $70 per share on the American Stock Exchange.

SKF: I started shorting banks like, immediately. In fact, I was ultra shorting them, predominantly through the use of swaps contracts as opposed to outright short sales. Bank of America, Citi, Goldman…you name ‘em, I was short ‘em.

July 2007

SKF was in the right place at the right time from day one. In the midst of an overheating stock market, Bear Stearns came out in the middle of July with the admission that two of its internal sub prime hedge funds were in trouble.

SKF: This was my first big break. Even though I wasn’t short a lot of Bear stock, I knew I was onto something big. Every morning, my agents would email me clippings of mortgage-backed securities stories from the media. The rest of the bank and broker stocks started getting jittery and I was getting hooked on the volatility, big time!

February 2008

SKF celebrated its first birthday amidst a Dow Jones that had already lost 2000 points from its peak. SKF was flirting with $100 per share and the momentum traders had just started showing up at its party.

SKF: The scene was intense, man. The StockTwits guys started tweeting about me like crazy and I was all they could talk about on the Yahoo Finance message boards. People all over the market started to hear my name. I ain’t gonna lie, it felt good. Felt like I was important. So what that Bear Stearns was about to be shuttered and that the foreclosures were starting to get rolling. I was gonna be famous!

September 2008

The drizzle of financial distress has now become a tsunami as Lehman Brother goes bankrupt and Merrill Lynch is rescued by BAC. SKF breaks above $100 per share and looks like he’s finally bound for the big time.

SKF: “This is it,” I thought, “I’m the biggest star on Wall Street”. Everyone wanted a piece of me! Traders, hedge fund guys, brokers, Ameritrade cats…I was the most widely-followed, most in-demand vehicle out there, and man was I livin’ it up. I remember being offered a table at Rao’s with Woody Allen that Saturday night after dining at Elaine’s with the cast of Wicked the night before. I had finally arrived.

SRS: I gotta admit, I was a little jealous. I mean, real estate investments were melting down way faster than banks…where was my invite to Rao’s?

November 2008

As the credit crisis extends beyond US banks and into the rest of the world’s industries, SKF ultimately takes out $300 per share, a quadruple from its initial price. Drugs, booze and loose women are everywhere as the party feels like it will never end.

SKF: Dude, it’s all a blur. I mean, Citigroup goes under a dollar…CITIGROUP! Under a buck! AIG to 40 cents? Oh my gosh! There are chicks everywhere, limos picking me up at the close of trading. I would get VIP tables at The Box with my friends SRS (UltraShort Real Estate) and QID (UltraShort NASDAQ) and we would just pimp! We thought we were unstoppable all winter.

March 2009

And that’s when it all came crashing down. After months of relentless shorting and selling, Goldman (GS) and Morgan (MS) were able to become bank holding companies and access the TARP. This combined with the Treasury and Fed backstopping Citi (C) and orchestrating mergers put a floor under the banks that would ultimately hold. The S&P 500 would run 20% from the March low, take a break and then run another 20% through the summer.

SRS: SKF became a total mess. He kept on partying, but less and less people started showing up. His name was off every guestlist and people wouldn’t even look at us when we walked into a room.

SKF: All the traders that I thought were my friends disappeared to hang out with FAS (3x banks) and TNA (3x small caps). There were Triple Longs out there now and I was dropped like a hot potato. The party was truly over, I guess.

August 2009

In the end, SKF lost about 90% from its highest point, now worth only $30 per share. There’s been talk of a reverse split as the ravages of compounding eat away at his NAV each day. After a brief stint in rehab, SKF came home to Bethesda to be reconciled with his long-lost brother UYG. Many other leveraged former ETF stars have found themselves out of the limelight as brokerage firms across the country have banned them from client accounts and the VIX has dropped to the low 20’s.

SKF’s story was one of incredible rallies and horrific plunges, of wild success and soul-crushing failure. It was the rise and fall of an ETF superstar.

Disclosure: No positions mentioned

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This article has 13 comments:

  •  
    Absolutely hilarious!!!!!!!!!!!!

    Great article dude.
    Aug 05 11:14 AM | Link | Reply
  •  
    I love it! Nice to see a sense of humor in one of these articles.
    Aug 05 12:05 PM | Link | Reply
  •  
    Written, obviously, by one who has really seen both sides now!! and then!! and partied with.... at.....

    AND has woken up and thought " did that really....?"

    Well done!!

    JWK
    Aug 05 03:52 PM | Link | Reply
  •  
    not only was it entertaining, but there's a lesson to be learned too...
    Aug 05 03:53 PM | Link | Reply
  •  
    I traded SKF a couple of times at the beginning of the year. It used to be an ATM back then. I sold at a small profit only to watch in awe as it went up, up and away.
    I bought it again in April and it immediately dropped 8 points. I averaged down and bailed out at break even. Never touched it ever since because there is no point fighting the Fed.
    Aug 05 06:11 PM | Link | Reply
  •  
    I bought put spreads on it whenever it went above 200. Easy money. I'm going to miss it... one doesn't often get a chance to make such an obvious trade.
    Aug 06 08:34 AM | Link | Reply
  •  
    Nice. I am a regular poster on SKF and have to say that those were some intense times!
    Aug 06 05:01 PM | Link | Reply
  •  
    Will it not have another day now as stocks correct?
    Aug 08 12:44 PM | Link | Reply
  •  
    Leverage ETFs and their false and ignorant critics.


    Most articles from “advisers or experts“ show a total lack of basic mathematical understanding.

    Well, these supposed experts should take a course in basic mathematics before making uneducated and ignorant statements trying to influence lawmakers in their decisions and understanding.

    If an index trades at 100 and its leverage 300% ETF is also at 100, when the index goes down 30%, the result will be that the index is now at 70 and the 300% leverage ETF at 10. (3*30 = 90)

    Now if the index goes up by 30% from 70 it will only go up to 91 and not 100, and by the same token the 300% ETF from 10 will only go to 19 (30%*3 = 90% 10 + 90%= 9)

    So to be amazed that they have not recovered to their initial price shows a total lack of understanding and basic mathematics skills, therefore these people should not only “not be advisers” but should be sued for spreading “false and misleading information”.

    If the lawmakers use this ignorant logic to make new laws, they should be send back to high school to be taught basic mathematics, instead of, passing new laws about financial products they obviously do not have a clue about.

    Marc
    Aug 11 03:38 AM | Link | Reply
  •  
    one option expiration. i had sold 240 naked calls nov. SKF went to 302 and at 2Pm et i was 60$ in the red. i was about to square up and then in 45 minutes it came down to 245. when i immediately closed my call for 5$. .phew. i had sold it for 3$. one day i will tell my grandchildren.. i have seen SKF in 300 plus range. !.
    Aug 11 11:44 PM | Link | Reply
  •  
    Stick around long enough and you will see this scenario replay the exact same story; Just with a differsent cast of characters and players this time around.
    Aug 19 12:40 AM | Link | Reply
  •  
    Hey, what about FAZ? Faz was born in a gutter somewhere. FAZ made me $23,000 one Friday. Since then, nada.
    Aug 22 10:03 AM | Link | Reply
  •  
    I am an old head...Been running the run since the 1860´s, and did very well for me an also bagoholders. In January 2008, the fact that financials were in trouble jumped off the charts I still perused though ten years out of ¨the business.¨ I decided to work the SECTOR, and had to ask a buddy what was the vehicle...short. He said SKF.
    IFebruary 9, I started, laughingly SHORTING SKF, because I didn´t know how in the hell you work ultra-shorts. My broker in Mexico CIty called me...straightened my dumb you know what out, and I went...a week early, but didn´t get stopped out....The rest is history ...I went in heavy, came out finally HIGHLY levered along the way...to boot....first week of July 08. At age 78, it weas the best operation I´ve EVER done....and I have done a few in forty years..
    then ¨retired¨ and then picked up SKF after ten years out of the markets...worry free...BG SMILE......
    I´ll never forget my first order....SHORT SKF, stoploss xxxx.
    Normally, I never take a broker call. Glad I did that time.....
    (By the say, you can REALLY lever south of the border....)
    Aug 27 08:24 PM | Link | Reply