Tuna Amobi - Standard & Poor’s
How is the Pocket DISH going?
Pocket DISH is in its early stages. It's an add-on product to our existing DVR. I would say it's going okay. Not great. We have not put a tremendous amount of marketing behind it. We have focused on other initiatives that are evident in the market, principally HD and DVR and we think the economic return is substantially better there.
We're working with the folks from ARCHOS to bring in some advanced features to make the user interface a little bit more practical and usable. Until we've got that done, we've kind of held back on the marketing.
I would say it's a product that adds value to the customers that want some element of portability. We think there are future enhancements like Wi-Fi applications, et cetera that are important and once we get a little further along I think you'll see us be a little bit more active in the marketplace with that product.