Fusion Research
Research analyst, oil & gas, tech, mid-cap

What To Do About Sohu

Sohu.com (SOHU) is one of the leading portals and online game companies in the Chinese Internet market. Its businesses consist of brand advertising, search business where it owns ''Sogou.com'', and online gaming business. Under the online gaming business segment, Changyou.com is another subsidiary it owns. Sohu, along with its subsidiaries, competes in China's internet market among fierce competition. Baidu (NASDAQ:BIDU) and SINA are the biggest players in the market for the search engine and Internet information.

Total Returns Comparison
(click to enlarge)

Source: Ychart.com

The chart above compares Sohu's total annual to the S&P 500 index and its peers including Baidu and SINA. When compared to its competitors, the total returns offered by Sohu are...

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