Yelp (YELP) acts as a city guide for people, allowing them to make educated, appropriate decisions regarding various businesses in their area, all through the website yelp.com. Today the company has expanded its services in most of the North American and European markets and is looking to reach consumers in many additional markets. The company's stock was listed on the New York Stock Exchange in March 2012 and since then has traded in the range of $15-$40 per share.
The world is witnessing a trend where more advertisers are going online. Last year, local advertisement was a $96 billion market, of which online advertisement contributed about $19.9 million. This year the local advertising market...
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