Tremor Video, Inc. (TRMR) claims to be a leading provider of technology-driven video advertising solutions which enable brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. The company boasts of a client base including some of the largest brand advertisers in the world representing all of the top 10 automakers and 9 of the top 10 consumer packaged goods companies.
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As evidenced by the charts below, digital video advertising is among the fastest growing advertising formats in the United States.
Traditional ad spending is expected to slightly decline between 2012 and 2017, while digital ad spending is estimated to increase by just fewer than 80%. Comparatively during the...