Money Investor
Long/short equity

The Fresh Market Growth Story Is High Risk

The Fresh Market (NASDAQ:TFM) is a self described, "high growth", specialty retailer in the grocery industry. This, what was just in the past few years, a niche segment of the grocery industry has now gone mainstream. Whole Foods Market (NASDAQ:WFM) is the king of the industry, sporting a market cap of over $20B and with revenues projected to exceed $13B in the current year. The Fresh Market is no slouch itself but is just a pittance of the size of Whole Foods. The Fresh Market currently sports a market cap of just below $2.6B, with revenues projected at slightly under $1.6B in the current year. Part of what makes The Fresh Market appealing to many...

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