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In a recent SA article, fellow contributor David Waldron argued that education companies can still be lucrative, high-growth enterprises in the future after the coming shakeout in higher education if they focus their efforts on rekindling their value proposition to students. He likens the situation to the dilemma that faced Japanese multinationals after World War 2. At the time, most Americans blanketed anything Japanese as cheap and of low quality but through the development of a business/marketing strategy known as 'total quality management' and a serious emphasis on value, companies like Toyota (TM) and Sony (SNE) were able to change the minds of consumers and dominate their respective markets. Today, for-profits are indeed facing similar...

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