Publicis Group has announced the acquisition of Razorfish from Microsoft (NASDAQ:MSFT), beating Dentsu and WPP (NASDAQ:WPPGY). The short base (as measured by Percent Shares Outstanding On Loan) for Publicis Group Sa (Pending:PUB) decreased 3% over the past week and now stands at 10%This is down 51% from the 52 week high hit on July 3, 2009. The share price jumped 4% Monday.
When compared to other Europe Media companies, the short base is well above the average for the sector. The short base for related companies in the sector: Dentsu 3%, Wpp Plc 2%, Omnicom Group Inc. (NYSE:OMC) 3% and Valueclick Inc. (VCLK) 3%.
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