Delian Naydenov Rise Of Over 100% Not Likely To Repeat, United Online A Better Choice


Shares of (NASDAQ:FLWS) are up about 110% since my positive article about the company in Dec. '12, compared to a gain of about 20% for the S&P 500 (see graph). It seems like has delivered an exceptionally strong performance, which is not likely to be repeated and investors should consider selling its common stock. Additional reasons to consider selling the stock include increase in fuel prices, the risk of stricter flower-growing policies, increased competition from FTD (discussed below), and more traditional retailers focusing on selling flowers. On the positive side, is still adding customers at a healthy pace, over 700,000 new customers in the most recent quarter, which could provide a positive surprise.


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