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Spanish Broadcasting System (SBSA) is a story rather similar to Radio One (ROIA). Basically it's a network of 21 radio stations targeting a given ethnicity. While Radio One targets Afro-Americans, Spanish Broadcasting System targets Hispanics. As with ROIA, SBSA has also diversified towards cable TV, with its Mega TV effort, as well as towards the internet with sites such as LaMusica.com.

The most important aspect and growth driver

Spanish Broadcasting System targets Hispanics. Hispanics are the fastest growing ethnicity in the U.S. And indeed, even now Hispanics account for 1 out of 4 persons under the age of 18. This is extremely significant for SBSA, for as these persons get to their driving age,...

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