Canada's Top 10 Brands

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Includes: BBRY, BCE, BDRAF, BMO, BNS, CM, LBLCF, MFC, RY, TD
by: David Hunkar

“Branding is about having a unique personality, a point of view and a positioning.”
David Haigh
CEO, Brand Finance plc

The Most Valuable Brands of Canada for 2009 were published by Brand Finance a while ago. The rankings ”represents a point-in-time examination of the Canadian ‘brandscape’, including many brands who are ‘getting it right’ - and consequently are playing an increasingly important role on the global stage during these challenging times.”

Royal Bank of Canada (NYSE:RY) is the top brand with an estimated brand value of almost C$5.4 B. RIM’s (RIMM) BlackBerry is Canada’s most highly rated brand with a score of AAA-. The Canada Post ranks best among ‘Iconic’ brands. In 2009, 65 companies were included in the most valuable brands list.

The Ten Most Valuable Canadian brands are listed by rank order (ascending):

  • Royal Bank of Canada (RY)
  • Research In Motion (RIMM)
  • Toronto-Dominion Bank (NYSE:TD)
  • Manulife Financial (NYSE:MFC)
  • BCE Inc. (NYSE:BCE)
  • Bank of Nova Scotia (NYSE:BNS)
  • Loblaw Companies Ltd
  • Bombardier
  • Bank of Montreal (NYSE:BMO)
  • CIBC (NYSE:CM)

Mining, Oil & Gas and Banking form the top three sector by enterprise value in 2008. So it's not surprising to see the five large banks in the list above.

To see the complete list of the 65 most valuable brands click on the icon below.

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