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The market has been up nicely since the start of the year, but that hasn't stopped me from seeking out good bargains. I believe that I've found a good situation where there is a favorable risk/reward profile in Aaron's (AAN), a company operating in the rent-to-own industry. Similar to the recent interest in companies like Dollar General (DG) or Dollar Tree (DLTR), this investment is based on a segment of consumers that are stretched given the current economic environment.

Industry Overview

The rent-to-own industry is dominated by Rent-A-Center (RCII) and Aaron's. Rent-to-own companies cater to people with bad credit who do not have the cash to make outright purchases of bigger items....

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