Cramer's Stop Trading! Knight Capital Is a Pure Play on Retail (8/24/09)

Stocks discussed Jim Cramer's Stop Trading! TV Segment, Monday August 24.

Unilever (UL), NewsCorp (NWS), Citigroup (C), AIG (AIG), Fannie Mae (FNM), Knight Capital (NITE), Permian Basin Royalty (PBR)

Why did Unilever report "the best quarter of all packaged goods?" because it flooded the media with ads while other competitors were reducing their advertising budgets. Cramer thinks other companies should follow Unilever's lead and invest in promoting their products while advertising is still relatively cheap.

On the news that companies were pulling their advertising from the Glenn Beck Show due to his inflammatory comments, Cramer doesn't think NewsCorp is a sell, because while Fox News is a major driver of the company's earnings, the controversial program is only one small part of the network.

Cramer noted huge volume in Citigroup, Fannie Mae and AIG and said they are like retail names that get funneled through Knight Capital, which is one of the few brokers at its 52-week high. Cramer says the retail comeback is just beginning and Knight is a pure play on the trend.

He also called Permian Basin Royalty a pure play on the comeback of oil.

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