US Search Data for July Shows Slowing Growth (GOOG, MSFT, YHOO)

Includes: GOOG, MSFT, YHOO
by: David Jackson

American Technology Research analyst David Edwards sent a note to clients describing and analyzing the comScore US search data for July. Excerpts:

Last week, comScore released its U.S. qSearch data for July. With a few caveats in mind, here are our take-aways from the July U.S. qSearch data:

  1. Growth in total U.S. searches continues to slow with Y/Y growth in July at 22%. This is significantly lower than the 40%+ Y/Y growth at the beginning of the year and is the lowest Y/Y growth rate we have seen. Based on the fact that comScore data has not proven to be closely correlated to company results, we are most focused on this decline as an indicator of direction, not an indicator of actual future performance. 
  2. The top three search providers basically maintained their market share with Google at 37%, Yahoo! at 30% and MSN at 15%.
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