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Stocks discussed on the Lightning Round segment of Jim Cramer's Mad Money Program, Tuesday July 30.

Bullish Calls:

Franklin Resources (NYSE:BEN): "I want to buy Franklin Resources."

Schlumberger (NYSE:SLB): "If you want to be in oil, be in Schlumberger."

ChannelAdvisor (NYSE:ECOM): "We like ECOM. We think that is a good idea. People need a good email strategy."

Salesforce.com (NYSE:CRM): "Salesforce has been good for the last 5 points. I'm not backing away."

Verizon (NYSE:VZ): "Let VZ come down to $47 and pull the trigger."

Nordic American Tanker (NYSE:NAT): "Is going to have a good quarter, but it is going to be a trade. If West Texas Intermediate comes down, NAT will come down with it."

Bearish Calls:

Ascena (NASDAQ:ASNA): "It has been too inconsistent. I like the concept, but its execution makes me feel as if I'm in the lion's den."

Seadrill (NYSE:SDRL): Cramer prefers Schlumberger.

At&T (NYSE:T): "I like Verizon better at $47 than I like AT&T at $35."

Pengrowth Energy (NYSE:PGH): "It's a Canadian energy play. I'm not going to do that."

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Source: Cramer's Lightning Round - Ascena Is A Lion's Den (7/30/13)