While 40% of women in the US have changed the makeup shades they purchase in an attempt to be more “natural” during the current recession, nine in 10 report no change in their use of cosmetics because of the economy, according to a survey by L’Oreal (LRLCY.PK).
The “Beauty Barometer” survey polled 4,000 women in the US and four European countries about their cosmetic products and usage.
Additional findings from the survey:
- Nearly half of US women believe wearing makeup gives them an advantage at work and makes them feel more in control.
- Four in 10 US women are wearing more neutral shades and a more natural makeup style than before the recession.
- The majority of women surveyed (82%) believe wearing makeup makes them feel more self confident, and even more believe that wearing makeup improves their self image (86%).
The research also found that the majority of women in the US are not compromising on hair care during the recession. Some 63% have not cut their hair to make it less expensive to maintain.