Top 10 Auto Manufacturer Websites: August 2009

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Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.

Comments

[spawn44:]

What the difference between Ford Motor and Ford vehicles

Sep 04 01:21 PM

[Jim Van Mee...:]

Why is Harley (HOG) on this list????

Sep 04 04:04 PM

[Lucy roy:]

How does an auto part dealer rank with a auto manufacturer... please explain...

Sep 05 09:33 AM

[Ford Guy:]

Ford Motor is Ford.com - Corporate Site
Ford Vehicles is Fordvehicles.com - Ford brand cars and trucks.


On Sep 04 01:21 PM spawn44 wrote:

> What the difference between Ford Motor and Ford vehicles

Sep 05 03:45 PM

[A-N-Admin:]

I would guess it is the result of Ford Motor offering H-Davidson branding of F-series (F150 thru F450 Heavy-Duty) vehicles for a premium price, and because F-Series has been the #1 selling truck for eons. People are getting the branding mixed up with who really sells the vehicle.


On Sep 04 04:04 PM Jim Van Meerten wrote:

> Why is Harley (seekingalpha.com/symbo...) on this list????

Sep 05 04:22 PM

[Tdot:]

On Sep 04 01:21 PM spawn44 wrote:
> What the difference between Ford Motor and Ford vehicles

-------------------

As others stated - Ford Motor most likely reflects the Corporate web site, which is where folks end up if they navigate themselves to Ford.com - or perhaps arriving there through a search engine. Information on the vehicles sold under the Ford brand (in the USA) are at FordVehicles.com - commonly arrived at either through clicking ad links, or when google-searching for a specific Ford vehicle. There are similar web sites for the Lincoln, Mercury, and Volvo brands. But since the Ford brand represents some 85% of vehicle sales, with Lincoln, Mercury, and Volvo coming out at about 5% each, the web site traffic is probably roughly proportional.

In any case, one could probably combine the "Ford" and "Ford Vehicles" data into a single 10.22%, on the basis that the vast majority of visits to Ford.com are really for seeking vehicle information, as opposed to, say, corporate news releases and such.

Sep 07 01:07 PM