Gary Bourgeault
Long only, research analyst, portfolio strategy, media

Martha Stewart Living Omnimedia And Why The J.C. Penney Decision Doesn't Matter

Contrary to Martha Stewart's personal claims of a possible threesome, a ménage à trois of Martha Stewart Living Omnimedia (NYSE:MSO), J.C. Penney Company and Macy's (NYSE:M) isn't one desired by the retailer based in Cincinnati, Ohio.

Interestingly, Macy's was able to boost same-store sales revenue in the latest quarter, while sales of products from Martha Stewart Living Omnimedia were flat at the retailer.

When asked about the lower number of SKUs at its other major partner Home Depot (NYSE:HD) during its latest earnings call, Chief Administrative Officer & General Counsel Daniel Taitz downplayed the issue, and instead pointed to paint sales rebounding in the quarter. That doesn't exactly generate confidence, and is a way,...

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