Trying to be a successful specialty retailer is hard. It's really hard. Trying to navigate the ever changing trends and anticipate the constantly changing demands of your core customer is almost impossible. Trying to transition from your current customer to a new targeted customer only adds to the difficulty of being successful. Doing them all at once leaves little room for error. That's exactly what Body Central (OTCQB:BODY) has been trying to do and they have had some missteps. Lucky for you, and me, this has provided a very attractive entry.
Body Central Corp. operates as a specialty retailer of young womens apparel and accessories in the South, Mid-Atlantic, and Midwest regions of the United States....
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