After Tremor Video, Inc. (TRMR) went public about a month ago, I wrote an article expressing that investors take caution before considering the company as a long-term investment. Earlier in the week, one of Tremor's competitors, YuMe, Inc. (YUME) took center stage on the New York Stock Exchange on its first public trading day. The company priced just over 5 million shares at $9/share well below the $12-14 expected range; it ended the day exactly at the offer price. Coincidentally, on the same day that YuMe began trading, AOL, Inc. (AOL) purchased another private digital video advertising company, Adap.tv for $405 million in cash and stock.
These recent events add to some...
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