The transition from online advertising to mobile advertising has already begun. We have seen from the Q2 earnings reports from Facebook (FB), Yelp (YELP), Groupon (GRPN), Trulia (TRLA), and more, and these companies have considerably exceeded analyst expectations with their mobile advertising revenue. One company in the mobile advertising industry that has yet to feel the love from investors is Millennial Media (MM). In Q4 of 2012, the company badly missed on revenue as Paul Palmieri the CEO and co-founder of the company explained:
"On revenue, we have some choices that we made in Q4 consistent with our long-held strategy on whether to change the business in some performance segments
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